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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Because of its pivotal role in communicating your vision, mission, and values, your website should be well designed, informative, useful, and fully integrated with your online fundraising and CRM platforms whenever possible. . Are you using video and/or compelling images to tell relevant stories? .

Strategy 142
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Website Design for NGOs: 5 Essential Strategies

sgEngage

The WCAG specifically suggest web designers aim for a high contrast ratio on all images and graphics, use easy-to-read fonts, include closed captions and transcripts on multimedia elements, and provide alt-text for all images. . Review the Web Content Accessibility Guidel ines. Use your CMS to include an accessibility widget.

Design 79
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5 Easy Ways Your Website Can Boost Your Fundraising Results

Nonprofits Source

The best nonprofit websites out there incorporate smart fundraising strategies into their designs to attract the most attention and support for their initiatives. You can also configure your events to be downloadable to numerous calendar platforms, such as iCloud, Google Calendar, and Outlook. Include an online sign-up form.

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

Add a visual element with images and videos. To increase visibility across networks, double-check that your peer-to-peer fundraising platform offers social sharing capabilities. Social integrations should include leading platforms like Facebook and Twitter as well as standard email sharing. from a staff member or volunteer. .

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Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

This is what builds thought leadership and attention. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites. (It is in beta now) Discovery tools help you find relevant content in your interest area.

Content 119
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Can Content Marketing Boost Your Nonprofit's Reach and Exposure?

Tech Soup

In fact, the ratio of sharing to creating can be skewed in favor of the former. Sharing great content is a good way to get the attention of others in your niche, and they'll often be more than happy to share your content in return, expanding your potential audience. Image 1 : FirmBee / CC0. spanhidden.

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Just 150 milliseconds after seeing an image of a baby, people’s medial orbitofrontal cortex – the part of the brain associated with emotion – becomes abuzz with activity. Roger Dooley points to the golden mean, which is the width-to-height ratio of 1.618 that recurs in nature, the Parthenon and shells. They’re memorable as a result.

Brain 92