Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also try, for the first time in my life, to have a blogging schedule for topics and to give more attention to proofing or at least reading my posts out loud before publishing. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure.

Goal 50

Goal ROI Wiki Metrics 50

See3

MARCH 27, 2008

This is something we have been working on at See3 – methods to build a network of influencers in the social networks who will carry your torch. The first was about ROI. ROI” as the title of a session. Beth pointed out a great study on blogging ROI from Forrester. I attended two of them. Makes sense.

NTEN 45

NTEN Web Case Study Stumbleupon 45

See3

MARCH 12, 2008

Stars — movie stars, rock stars, sports stars — exercise a ludicrous influence over the public consciousness. I thought I’d share the latest post on the site which grabbed my attention: Why do people give charity? [.] Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

Charity 40

Charity People Giving New York 40

See3

SEPTEMBER 19, 2007

We can end the days of lobbyists and political action committees paying for access and influence. The major donors get more attention. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! That’s why we’re so focused on bringing new donors into the campaign.

Game 40

Game Pledge Donation Case Study 40

Nonprofits Source

FEBRUARY 25, 2017

How content marketing influences donor behavior. How to measure data to influence your marketing decisions i. Prove return on investment (ROI) of your marketing activities. This leaves us with one option, proving ROI. Use the efficiency ratio to calculate the ROI of your marketing activities.

Content 40

Content Leadership Marketing Files 40

Museum 2.0

AUGUST 21, 2008

They start by discussing the ROI of word-of-mouth recommendations. The success of these programs relies on businesses' attention to both rants and raves about their products and services. To evaluate this, you have to consider whether your visitors are Web 2.0 In other words, find your fans, and empower them to sell for you.

Museum 20

Museum Review Rate Voice 20

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Engagement= Interaction + Attention.

Metrics 56

Metrics Social Media Media ROI 56

ASU Lodestar Center

AUGUST 24, 2011

Since we first began to speak, telling stories has been used to engage an audience and capture their attention, perhaps even motivating them to act in some way. The goal is to achieve the greatest ROI and to keep track of the budget in order to influence budgetary needs for the coming fiscal year. Storytelling.

Communication 93

Communication Effective Impact Benchmark 93

Gyrus

JULY 26, 2016

As we embark hundreds of years down the road from some of these grand musings and green field possibilities, it is important to look back and evaluate what we as humans have actually accomplished. This has sort of culminated in programs calculating their ROI based on program certifications and sticking with those figures over time.

eLearning 66

eLearning Mobile eLearning Industry Training 66

NTEN

MAY 27, 2010

Know when to respond and when not -- pay attention to people's tone and influence. We monitor sites in real time, evaluate what's necessary to respond to, develop responses with PR, deliver responses the same way generated, monitor following conversation and alert Communications in daily meetings. Have a response process.

Social Media 62

Social Media Media Cancer Social 62

See3

AUGUST 6, 2007

Focus on influencers. Not everyone is equal, let the people who influence their friends move your message. So the 65,000 new eyeballs and ears are great, but they are paying close attention to how to convert those people to activists. Yes, it is more work, but you have to meet people where they live online.

Social Network 40

Social Network Network Myspace Social 40

See3

OCTOBER 22, 2007

She notes that people really rely on social networks for influence on decision-making. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! She says social networks are “not just a bunch of lonely teenage boys.” 84% of people comment, 82% message others, and 39% create content.

America 40

America Social Media Myspace Second Life 40

Connection Cafe

JULY 21, 2016

If you’re generating the ROI that you need, you can easily scale it up. And there is always going to be the data there to back that decision We also use things like infographics that we know will grab someone’s attention visually.” – Ryan Merclean. Influencers. And with 5.1

Digital 20

Digital Strategy Associations Social Media 20