Care2

NOVEMBER 20, 2008

Here are the results for the 2008 Innovator Awards: Advocacy campaign or program Honorable Mention: National Parks Conservation Association Winner: Freepress for their StopBigMedia.com campaign Over 200,000 comments sent to the FCC and Senate and overturned and FCC ruling to block monopolies in media companies.

Convio 28

Convio Social Media Award Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2010

Note from Beth: This post was written before the New York Times article describing a misstep with the Pepsi Charity Contest. We sent e-mails to our personal contacts and the GOH database. Finding the right balance of using Twitter, e-mail, and newsletters is important,” she notes. Photo: Jim Harrison.

Contest 52

Contest Strategy Intergenerational Children 52

Care2

NOVEMBER 10, 2006

60) Search « Lean, Mean Blogging Machines | Main | Crowd-sourcing to Clean up Elections and Foil Chad » Friday Nov 10 2006 Featured Article from Care2 News Network (our own little digg) Friday, November 10, 2006 at 01:37PM | by Mark Source: Spirit Bear Youth Coalition. By: Simon Jackson.

Digg 28

Digg Social Media News Advocacy 28

NTEN

SEPTEMBER 8, 2010

Stay@Home was conducted as a traditional nonevent fund-raising activity: CC mailed invitations to its prospects and donors asking them to stay at home. CC launched Red House@Your House with a mail and e-mail campaign. The e-mail is updated with a new story each month to keep the content and news fresh.

Campaign 65

Campaign New York City Community Build 65

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

DECEMBER 5, 2008

1 Comment | by Share Article in Marketing Research , Online Fundraising Reader Comments (1) I really enjoyed your article working in the fundraising industry and being a volunteer for a local soccer club, I have seen firsthand the concerns that many are having.

Convio 28

Convio Studies Social Media Advocacy 28

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US.

Social Media 47

Social Media Online Advocacy Media 47

Care2

SEPTEMBER 4, 2007

Paper direct mail should follow online direct mail, not the other way around. Click here to read the full article: [link] 1 Comment | by Share Article in Technology Reader Comments (1) Hi Hatef - thanks for the link to this very useful article! 60) Search « Get a Google Earth Pro License for Free!

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

AUGUST 17, 2007

Paper direct mail should follow online direct mail, not the other way around. Click here to read the full article: [link] 1 Comment | by Share Article in Technology Reader Comments (1) Hi Hatef - thanks for the link to this very useful article! 60) Search « Get a Google Earth Pro License for Free!

Social Media 28

Social Media Internet Advocacy Case Study 28

Care2

JUNE 17, 2008

Congress – and appreciate these groups’ efforts to inform and mobilize citizens to contact Congress via the Internet. Eighty-four percent of subjects who had contacted Congress, and 44% who had not, had been prompted to do so by a third party – with interest groups being the main source of these requests.

Advocacy 31

Advocacy Group Social Media Research 31

Care2

OCTOBER 7, 2008

From the article : "For example, NOAA (National Oceanic and Atmospheric Agency) partnered with Care2 ,an activist social network of over 8 million Americans, to promoteawareness of the deterioration of coral reefs. 1 Comment | by Share Article in Care2 News , Misc. I wrote the article.

Social Media 31

Social Media International Advocacy Case Study 31

Connection Cafe

APRIL 6, 2015

Reviewing how much a donor has given you, time of last gift, and how many times they have donated – also known as RFM history – is probably the first stop for any fundraiser to help decide which prospects to contact, with what message, and with which ask amount. This would determine she is a good target for your next year end mail campaign.

Analytics 20

Analytics History Utah Gift 20

Care2

JUNE 26, 2009

Contact them for more info. Receive monthly updates 2 Comments | by Share Article Reader Comments (2) Also keep in mind the new credit card laws that Obama passed in May. Plastic Jungle is also starting to expand their nonprofit outreach efforts to raise money for additional organizations. Sound interesting?

Social Media 37

Social Media Gift Advocacy Support 37

Care2

SEPTEMBER 14, 2007

60) Search « Second Life: Debunking Myths, Identifying Opportunities | Main | NPower Greater DC Region Technology Innovation Award » Monday Aug 27 2007 Grantmakers Dive Into Web 2.0 Bad metaphors aside, GEO cooked up a stellar article about how grantwriters are increasingly using Web 2.0 (and com , Inc.

Social Media 28

Social Media Advocacy Web Online 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JUNE 16, 2009

1 Comment | by Share Article in Online Fundraising Reader Comments (1) Interesting tips, Allyson. I was speaking with a fundraising consultant the other day (admittedly she is more oriented toward major donors and direct mail) who was aghast that wed be soliciting new activists as soon as we are for a donation.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

DECEMBER 8, 2008

The webinar, hosted by Care2s own Eric Rardin, features two highly successful online fundraisers, Madeline Stanionis , CEO and founder of the Watershed Company and online fundraising guru, and Elise Fullerton, direct mail manager and online fundraising maestro for Alley Cat Allies. Click here to watch the replay.

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

AUGUST 21, 2007

60) Search « NPower Greater DC Region Technology Innovation Award | Main | Building a Successful Internet Presence » Tuesday Aug 21 2007 Get a Google Earth Pro License for Free! Visit Google to learn more: [link] Post a Comment | by Share Article Reader Comments There are no comments for this journal entry.

License 28

License Social Media Google Advocacy 28

Care2

MAY 8, 2009

See Frogloop’s recent article on Facebook Causes ). Receive monthly updates 3 Comments | by Share Article in Marketing Research , Social Networking , Trends , Web 2.0 Over 50% say that they intend to increase social network staffing over the next 12 months. Social networking is generating very little revenue. (

Social Media 41

Social Media Studies Facebook Raise 41

Care2

APRIL 22, 2009

so we had a particularly interesting angle for him on the story and I contacted him and was interviewed for the news that night. This article was written by Deanna Zandt , a media technologist and consultant to key progressive media organizations. Receive monthly updates 1 Comment | by Share Article in Social Networking , Web 2.0

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

FEBRUARY 8, 2009

2 Comments | by Share Article in Online Fundraising , Social Networking , Trends , Web 2.0 I plan on doing a follow-up article detailing the results so stay tuned. 60) Search « How Nonprofits Can Benefit From Cause-Related Marketing | Main | Why Every Nonprofit Should Embrace the Web 2.0 Great post. Reminded me to go post my own!

Social Media 28

Social Media Charity Raise Advocacy 28

Care2

MAY 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 28

Advocacy Social Media email Online 28

Care2

JUNE 11, 2007

Converting Subscribers to Donors » Monday Jun 11 2007 Care2 Featured in "Greenvertising" Report Monday, June 11, 2007 at 03:24PM | by James OMalley Care2 was mentioned in a fantastic article from Hollis Thomases at ClickZ ! We happen to agree with her. ;O) O) Thanks Hollis! To create a new comment, use the form below.

Social Media 28

Social Media Advocacy Case Study Report 28

Care2

NOVEMBER 15, 2007

Receive monthly updates 2 Comments | by 1 Reference | by Share Article in Marketing Research , Social Networking , Trends References (1) References allow you to track sources for this article, as well as articles that were written in response to this article. Choose wisely and, as always, make sure its worth it.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article. com , Inc.

Social Media 28

Social Media Video Advocacy Web 28

Care2

JUNE 4, 2009

60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? 60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? 60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead?

Social Media 28

Social Media Advocacy Media Social 28

Care2

MAY 7, 2007

Or just a mailing list? The Twin Cities Pioneer Press found it worth reporting on in the article How a dogs death was heard round the world: Wisconsin case shows the growing popularity of online petition drives. 60) Search « Care2 Stats for June 2006 | Main | Does your organization have a community? Again thank you very much.

Social Media 28

Social Media Advocacy Wisconsin Case Study 28

Care2

AUGUST 12, 2008

Post a Comment | by Share Article in Misc. 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

APRIL 20, 2007

60) Search « Care2 and Free Range become One Planet for Earth Day! | Main | Six Degrees of Kevin Bacon Interview With Katya Andresen » Friday Apr 20 2007 Best of the Blogroll for March Friday, April 20, 2007 at 12:22PM | by Kevin Carroll We culled the best articles from our blog roll from March and April. All rights reserved.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JUNE 13, 2009

According to a recent BusinessWeek article , Cameron A. Those with smaller networks follow even fewer,” the article mentioned. Marlow’s study sheds even more light on the Washington Post article that said Facebook Causes are not raising much money for nonprofits. What does this mean? Take a look at the stats below.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

JULY 17, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

JANUARY 15, 2009

Dig Into Your Data: Look at your statistics and find out which subject lines are generating the highest open rates, and which articles and subjects are generating the most clicks. 60) Search « What Makes A Campaign Go Viral? 60) Search « What Makes A Campaign Go Viral? The top area of any e-newsletter is prime real estate.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

APRIL 24, 2008

More benchmark articles can be found here. Post a Comment | by Share Article in Nonprofit Benchmark Studies , Online Fundraising , Online Marketing Reader Comments There are no comments for this journal entry. Reference Sheet: Keep the benchmark rates at your finger tips with this handy reference sheet!

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

AUGUST 27, 2007

60) Search « Second Life: Debunking Myths, Identifying Opportunities | Main | NPower Greater DC Region Technology Innovation Award » Monday Aug 27 2007 Grantmakers Dive Into Web 2.0 Bad metaphors aside, GEO cooked up a stellar article about how grantwriters are increasingly using Web 2.0 (and com , Inc.

Social Media 28

Social Media Web Advocacy Online 28

Care2

JULY 19, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

AUGUST 16, 2007

In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI! Did they test combining direct mail and email? Keep your cost down and response rates high in order to maximize your ROI.

Social Media 28

Social Media Advocacy ROI Online 28

Care2

FEBRUARY 20, 2009

An additional five donations were sent offline: 26 $5 donations 14 donations between $10-$25 4 donations of $50 or above Where did the donations come from—the e-mail blast, Facebook, the blogs or Twitter? This article was written by Adrienne Royer, Director of Development and Communications at Girls Inc. of Chattanooga.

Case Study 35

Case Study Local Studies Social Media 35