Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. Visitors are people who visit your blog. Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics. What is the quality of the conversation in the comments? Are they tips?

Metrics 81

Metrics Social Media Strategy RSS 81

Amy Sample Ward

APRIL 27, 2009

Analytics tools. Themes that people want to learn: new metrics structures can bubble up. Listening: hearing what people are talking about your issue or sector. So, I’m going to trouble shoot and just take some live notes here and post them as soon as possible. Here goes… Take aways: How to use listening.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

And while Lucy firmly believes that it is possible to measure, sometimes people measure the wrong thing. There is also a detailed taxonomy for types of social media conversations. I happened to see a wonderful remix of this from Buzz Canuck called " The 27 Types of Twitter Conversations."

Measure 67

Measure Relationship Metrics ROI 67

Connection Cafe

JANUARY 12, 2015

I may have championed responsive design, but secretly I asked myself things like, “How many people really make a donation on an iPhone?” The ratio of mobile-to-desktop donations also varied significantly across organizations. Crack open Google Analytics. ” Have you been there?

Mobile 20

Mobile Fundraising Ratio Registration 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Intergenerational Wired Fundraisers: A Conversation.

ROI 50

ROI Widget Cambodia Metrics 50

Bloomerang

AUGUST 9, 2021

Mastering an analytic approach to strategy and planning. The ratio may not be exactly 80/20 (i.e. After all, for most people $25/month sounds much more approachable than making a $300 gift. People don’t care so much what you have to say. Mastering relevant content marketing. Promote bequests.

Donor 130

Donor Strategy Fundraising Gift 130

Bloomerang

JULY 6, 2022

Online accessibility is the process of making websites more inclusive by ensuring that people with disabilities can use them. A/B testing is the process of designing two different versions of your giving form, then using website analytics to determine which page had a higher conversion rate. Make your donation page accessible.

Donation 94

Donation Practice Gift Nonprofit 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. Visitors are people who occasionally visit your blog.

Measure 95

Measure Tips Metrics Bookmarking 95

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities. Google Analytics. How to set up Google Search Console.

Content 40

Content Leadership Marketing Files 40

Bloomerang

JULY 20, 2023

People will see that others are supporting your nonprofit online. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Influencer campaign Influencer marketing is becoming increasingly popular in the nonprofit sector as people spend more and more time on social media platforms. Increase brand awareness.

Ideas 79

Ideas Online Fundraising Tips 79

Qgiv

JULY 21, 2022

of donors prefer going online to make a donation People receive 121 emails per day on average 76% of people trust ads they receive in the mail 56% of donors regularly attend fundraising events Text fundraising has grown 205% over the last year. Pro tip: don’t ignore your website conversion rate. There’s Power in Numbers.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

And, above all, the session needs to be a conversation about Social Media, not a lecture. Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. Each blog post is given a score from 1 to 10, representing how interesting and relevant people have found your content.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. I agree, but is a ratio the best number?

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

" I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Conversation Rate (measuring success in a social medium). Many people ask me "How often should I post?" This can be measured by unique readers or "How many people read your blog?"

Reflection 50

Reflection Measure Technorati ROI 50