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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Association Analytics Tip: Always be deliberate in the data you ask for! Analyze Performance.

Analytics 169
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Content Metrics You Should Track

Care2

Every nonprofit knows that good content is king. If you think your website is filled with outdated and boring content, you may be questioning how well you are engaging your activists and donors. Heck, even if you think you have awesome content, you are probably asking yourself the same the question.

Metrics 71
professionals

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Transitioning from SCORM to xAPI

Forj

If you’re interested in reading that, you should check out the white paper I wrote on the subject here. If after reading that white paper you’ve become convinced that xAPI would be a good standard to switch to, the next question you’re probably going to ask yourself is: how do I transition from SCORM to xAPI?

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3 Ways Causes Can Use Data Like For-Profits

Achieve

Google Analytics is a powerful tool. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions. Events: An action on your site, such as signing up for a newsletter or downloading a white paper.

Causes 52
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Eight Things Nonprofits Should Know About Google AdWords

Forum One

The content on your site is always most important in terms of driving visitors to your site and increasing your web prominence. Your content will bring most of your audiences to your site, because they know you or others in the same area are mentioning/linking to you. This is the content delivery network. Test, Test, Test.

Adwords 70
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Gobs and Gobs of Data: Strategies for Visualizing and Sharing Policy Content

NTEN

Policy-oriented organizations have long produced dizzying amounts of statistical content. Your white papers and position statements are likely chock full of data-tables and simple graphs that support their theses. Kurt Voelker, Forum One Communications. Don't let your data fall victim! Get your data out of your reports.

Policy 36
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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website.

Google 348