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Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

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Google + for Nonprofits: Invest Time or Not? Nonprofit Starter Steps

Beth's Blog: How Nonprofits Can Use Social Media

Debra Askanase Blogger and trainer who share useful tips about Google + (and other platforms too!). Janet Fouts : Blogger and social media coach who is consistently blogging some excellent posts about how nonprofits can leverage google +. What content do you find resonating? Jesse Stay , Author of Google + for Dummies.

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How to Get More Views for Your Video

See3

If you have enough content, you might consider creating a Video or Media section on your site. Otherwise, connect your video to other relevant content on your site, like a popular article or a call to action. Look at your site analytics and determine which keywords people are using to find your content, then use some of those as tags.

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Creating Learning Experiences That Connect, Inspire, and Engage

Beth's Blog: How Nonprofits Can Use Social Media

Content Delivery Is Not Learning. Content delivery is less important then the skill to making sense of it and that needs to be what “classroom time” is about. The instructor’s role should be to facilitate this understanding for their students, not dump content on them. Illustration by Beth Kanter.

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Mobilize Those Mobile Eyes Again

Connection Cafe

Author: Guest Blogger. Mobile Web platform : In some cases, your current Content Management System (CMS) may be able to detect what type of device your site visitors are using and render your content accordingly (as is the case with Convio CMS). So at the very least, be ready to do some testing to figure out what works for you.

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Marketing Your Nonprofit’s App Effectively: 16 Steps

DNL OmniMedia

Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Conduct beta testing. The main goal of beta testing is to get real-world experience and insights into how well your app will perform with actual users after it’s launched. Create promotional content.