Top Nonprofits

MARCH 16, 2022

Review the analytics from your nonprofit’s website. However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul. For instance, large text should have at least a 3:1 contrast ratio. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Success Metrics for Your Social Fundraising Plan.

ROI 50

ROI Widget Metrics Cambodia 50

Nonprofits Source

JUNE 22, 2017

Despite these behaviors, a lot of digital marketing looks something like this: Let’s take a look at why this approach doesn’t work: First, it’s easy for content to get lost in the 2 million blog posts published every day. Tangible measurements are easy to calculate and can fall into any number of ratios and equations.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. The PTAT metric includes all the following activities that happen on your page over a one-week rolling period: Liking a page.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. Visitors are people who occasionally visit your blog.

Measure 95

Measure Tips Metrics Bookmarking 95

CauseVox

JUNE 1, 2021

With content marketing, you and your supporters can create and upload content (blog posts, photos, testimonials, etc.) 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. This metric should reflect both online and offline donations, ideally, as close to real-time as possible.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. He did and gave me permission to blog!

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

My blog is worth $314,448.78. How much is your blog worth? I was inspired by Connie Bensen , a community strategist, who shared a post celebrating the success of her blog over the past year. About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Okay, I'm procrastinating.

Reflection 50

Reflection Measure Technorati ROI 50

NTEN

MAY 5, 2015

However there is immediate value to the partners in the form of a dashboard and metrics for applying for grants, etc. They put metrics against speed and accuracy of the data their partners were sending in. org blog a lot. Everybody on staff is tracking and using metrics in their work. I check out the ideas42.org

Data 36

Data Conference Report Proposal 36