Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

POP QUIZ: True or False The ROI Methodology collects just one data item, a financial ratio, expressed as a percentage. It would be unfair and misguided to evaluate the success or failure of a technology project based on this one financial measure. To quantify intangibles look and listen.

ROI 74

ROI Measure Ratio Benefit 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Jay Dedman pointed to an analysis Feedburner by Chris Baskind. I think engagement metrics are far more useful for evaluating reader interest. It is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. But the exchange prompted some reflection on how I use Feedburner.

Metrics 81

Metrics Social Media Strategy RSS 81

Connection Cafe

OCTOBER 12, 2017

The role of an analytical analysis is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize. Veritus Group, a major gift consulting firm, has published a very useful article on evaluating and rewarding major gift officer performance. .

Gift 35

Gift Strategy Benchmark Arts 35

Blue Fox

NOVEMBER 16, 2020

Do some math Use our Magical Nonprofit Financial Ratio Matrix to assess your organization’s financial health. Information is data that requires analysis. And, through analysis, your organization can generate insight and inform strategic budget decisions. Remember: information is NOT insight.

Create 158

Create Ratio Analysis Review 158

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The scores are based on analysis of the “ 5 Cs ” of engagement: creating, critiquing, chatting, collecting and clicking. If you use Wordpress, Joost Blog Metrics will give you a post-to-comment ratio. Hard data points: Conduct an analysis of the number of links to a post using Yahoo Site Explorer. It can also influence traffic.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. What is your post to comment ratio? I also don't want to get too deep into geeky measurement crap. The Web is changing!

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I agree, but is a ratio the best number? I think that writing a blog is an art more than a science and there is something unappealing to me about looking at numbers of posts and numbers of words to evaluate the quality of my blog posts and ultimate success of my blog. For April, I had 52 posts and 29,332 words.

Measure 50

Measure Social Media Tools Technorati 50

Connection Cafe

DECEMBER 5, 2017

Data—the capture, analysis, and use—can be overwhelming. The reality is that I collaborate with strong partners on data and the associated analytics then spend the time needed to understand and evaluate our fundraising programs at Project HOPE. Data is used for trend analysis or point-in-time analysis—identifying and resolving issues.

Analytics 33

Analytics Data Analysis Metrics 33