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Feeling Inspired Thanks to NTEN and the ConnectingUp! Conference

NTEN

Thanks to a scholarship from NTEN, I was given the opportunity to fly to Sydney to attend the ConnectingUp! It's important to understand your audience's personas and not try to appeal to too many demographics at once. Thank you once again to NTEN for providing me with this incredible professional development opportunity.

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Data drives better digital marketing for nonprofits

3rd Sector Labs

By the way, NTEN posted some great tips for social media use , by Marc Pitman, founder of The Fundraising Coach. In a nutshell, first segment your donors according to categories, such as demographics, prior giving patterns, program interests. If donors understand impact and results, they are more likely to donate again. and again.

Digital 138
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How-to: Leverage Census, Open, and Proprietary Datasets for Fundraising

NTEN

Don't let the phrase "geographic gap analysis" turn you off: it's just another tool in your search for new donors. If you discover that a large number of your current donors are, say, 50-year-old women in the suburbs, you'll be able to find areas with similar demographics you may not have reached yet.

Open 57
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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. The dashboard shows rough sentiment analysis, # of mentions and links. How do you analyze your social media data?

Summary 94
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Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. The dashboard shows rough sentiment analysis, # of mentions and links. Here’s a quick list of benchmark studies of nonprofits and social media: NTEN/Common Knowledge Social Network Benchmark Report.

Measure 101
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Optimizing Your Site for Social Media Visitors

NTEN

Should you be considering this important demographic when you redesign your site next time around? No problem, I’ll lay out a few quick suggestions for sorting out whether this social demographic is, in fact, a big, or at least increasing slice of your website traffic. Definitely. First Step – Analytics. Still not convinced.

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So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!

Beth's Blog: How Nonprofits Can Use Social Media

. NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. analysis of using Facebook groups). Here's the description. Profiles VS Pages.

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