2011 NTC Preview: A Scientist in Your Communications Department: Segmenting Messages, Customizing Content and Delivering Results
NTEN
JANUARY 11, 2011
Simple segmentation focuses on descriptive segments, such as demographics and donor history, and tailors your communication based on what you already know about that person. Statistical analysis can be used at this stage to help determine if there are demographics or specific actions that are strong predictors of future behavior (e.g.
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