Amy Sample Ward

SEPTEMBER 15, 2009

This immersive, interactive webinar experience(tm) will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution.

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Amy Sample Ward lays out a 5 things to think about before you get into the execution of a social media strategy for the first time. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Use metrics to discover what works and what doesn’t. com, featuring research on Social Network Fundraising and use of new media for nonprofit marketing — and an excellent analysis of the ROI for nonprofit social networking campaigns. Twitter.org: What, why, who and how for Nonprofit Organizations using Twitter (Amy Sample Ward).

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2009

Susan Tenby is the community manager at TechSoup responsible for their Second Life efforts. Megan Keane blogs at TechSoup community site. is senior consultant for Common Knowledge and covers the sustainable food community. Johanna Bates is the nonprofit technology strategy for Community Partners in Massachusetts.

Technology 75

Technology Companies Netsquared Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

JournaMarketing has a post called " Why Your Blog Is Worthless without Connectedness " which harkens back to an ongoing debate we've had in this space -- is a blog just a web site or a community? KM4Dev has a section devoted to Social Network Analysis process and tools. Her selection criteria.

Summary 50

Summary Nptech Tag Tools 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Also, building your own social network and growing and supporting a community takes work and relationship building to be successful-- whether you to do it on Facebook or your own site. Quick audio or video messages published to a trusted social community. The NpTech Tag started as an experimental community tagging project in 2005.

Social Network 50

Social Network Nptech Tag Network 50

Amy Sample Ward

FEBRUARY 24, 2011

Thanks again to Stephanie, Shannon and Paul for inviting me to be part of the conference and putting on such a valuable opportunity for the community! We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families.

Slides 213

Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Social media metrics mavens know that both qualitative and quantitative data is needed. Don’t wait to collect a year’s worth of data in a week. Finally, avoid getting into data collection and analysis ruts – and evaluate your approach. Content Analysis Tools: Radian 6 and Netvibes. One place to look).

Measure 115

Measure Social Media Tools Media 115

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

And because you probably can't eat that much - unless, of course, you're Joey Chestnut - you put many small samples on your plate instead. Mozilla Week of Service Begins September 14th: Mark your calendars and sign up to offer your geek skills to your local community for a service project this week. What was most sexy?

Nptech 91

Nptech Social Media Ning Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

Benchmark 102

Benchmark Photography Ratio Stats 102

Bloomerang

JULY 31, 2021

And so maybe trying to reduce that so nonprofits can do the work that they are really good at and really being assets in the community is critical. And if you’re not familiar with those, you can take a look at that within your community. I’ve seen that quite a bit. So logic model, this is my tried and true.

Grant 114

Grant Build Video Strategy 114

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I was inspired by Connie Bensen , a community strategist, who shared a post celebrating the success of her blog over the past year. Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. What does that mean?

Reflection 50

Reflection Measure Technorati ROI 50

Museum 2.0

FEBRUARY 4, 2020

There is no simple metric to understand how to consider efficiency and effectiveness in intellectual work. You’re looking at a Harvard apple vs a Community College apple, say. Data analysis isn’t strictly my job, but I’ve been asking everyone to start using data to help inform decision-making. Some people can just write.

Work 38

Work Time Museum Analysis 38