Remove Analysis Remove Analytics Remove Measure Remove Storytelling
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 298
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Mastering Next Year’s Budget With Revenue Projections and Donor Attrition Analysis

Neon CRM

Understanding Revenue Projections When a nonprofit is putting together a budget for the coming year, an important step is to perform a revenue projections analysis that can inform the expected amount of income used for operational expenses and deepen mission impact. This approach fosters long-term loyalty and a sustainable donor base.

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Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106
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Optimize Your Website’s Impact

Forum One

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Think about your website experience from top to bottom as a storytelling platform. Start by understanding your audiences and tailoring content and outreach to their needs.

Impact 77
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Growing your community of supporters is the only measure that matters. Those insights should drive messaging and campaigns.

Lesson 59
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Julia Campbell’s Secret Sauce: Expert Social Media Tips for Nonprofits

Qgiv

Julia: My framework that I use with my clients is 80/20: 80% of your posts should be informative, educational, inspirational, helpful, valuable, shedding light on your programs, storytelling, etc. I didn’t know that until I had to research it, manage it, measure it. 20% can be promotional. Now, they still have to be interesting, right?

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Conducting a marketing opportunity analysis. Consider incorporating these strategies into your preliminary concepts for the campaign: Leverage storytelling. Think of a direct mail agency as an extension of your team that will align your knowledge and passion for your cause with data analytics and effective marketing strategies.

Mail 52