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Facebook ROI: Not Just a Myth

NTEN

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. After some time on our list, Mathew pulls the information by source and aggregates what they gave, factoring in the cost of acquiring them.

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A Couple Really Interesting Social Media, ROI, and Nonprofit Links Worth A Click

Beth's Blog: How Nonprofits Can Use Social Media

Collaboration: refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results. Collective Intelligence: refers to the idea that the social web enables us to not only aggregate individual actions, but also run sophisticated algorithms on them and extract meaning from them.

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Social Media Measurement Tools for Scattered Content Creators

Beth's Blog: How Nonprofits Can Use Social Media

Individuals are influenced by word of mouth and discussions, so social media measurement is tied to the holy grail of marketing ???ROI. Jeremiah emphasizes the need for Digital Lifestule Aggregation (I'm thinking of that People Aggregator T-Shirt Lisa Canter gave me at BlogHer 2006). the scope is the whole web.

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Three Ways Nonprofits Can Rein in Social Data

Tech Soup

In this post, we'll focus on three ways your organization can use social data in concert with existing information about your donors, volunteers, or community to increase the effectiveness and ROI of your marketing initiatives. Engage Your A+ Performers. Powerhouse donors! Still don't know where to start?

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The Event Marketer’s Mega Guide to Driving Leads and Accelerating Growth

AccelEvents

Event marketers have more influence over lead generation and the buying cycle than ever before. . With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel.

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My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

I also plan to continue blogging about these topics - focusing on writing in-depth thought pieces as well as aggregate and summarize the best thinking in the nptech field. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure.

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Riffing on David Armano's Listen, Learn, and Adapt: Need Your Organization's Adaption Stories!

Beth's Blog: How Nonprofits Can Use Social Media

She would listen, aggregate, analyze, and distribute to key subject matter experts within the organization on a consistent basis. Identifies influencers. The comments are a focus group with our influencers. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises?

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