Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

Collaboration: refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results. Collective Intelligence: refers to the idea that the social web enables us to not only aggregate individual actions, but also run sophisticated algorithms on them and extract meaning from them.

ROI 50

ROI Social Media Media Aggregator 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2007

Jerimiah Owyang points to a social media measurement tool called Blogscope. In the post, he includes a paragraph about why social media measurement is important (for businesses) Why is social media measurement important? With the brands being so decentralized , marketers now know that marketing has shifted off two domains. ???the

Social Media 50

Social Media Measure Content Tools 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. She would listen, aggregate, analyze, and distribute to key subject matter experts within the organization on a consistent basis. Identifies influencers. Combine with other measures and qualitative data.

Story 72

Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I also plan to continue blogging about these topics - focusing on writing in-depth thought pieces as well as aggregate and summarize the best thinking in the nptech field. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Come measure success. The panel will be in room 18BCD at 5: 00 PM.

ROI 76

ROI Social Media Slides Media 76

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

I connected with Sean via Twitter when I was researching tools and techniques for listening and ROI. I've been thinking about how you measure what your organization does on Twitter. Given Sean's and Alistair's knowledge in this area, we engaged in a couple of really useful "micro" chats on Twitter about different measurement tools.

Measure 90

Measure Twitter Tools Taxonomy 90

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

Even though Online Only and Dual Channel cohorts both returned higher annual donor value than either Offline cohort, the underlying factors influencing this trend are different for the two high value cohorts. This illustrates that the ROI of online engagement should not solely be measured by giving online. See chart above].

Channel 104

Channel Giving Donor Offline 104