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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Upworthy Type Headlines: To Like or Dislike?

Care2

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. Please do not run out and start using Upworthy like subject lines on your online advocacy and fundraising appeals. Remember, you are not a viral news sharing startup.

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Best Tips to Rock your Online Presence

Care2

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. Create a broad annual online marketing calendar, which lays out the major marketing initiatives, campaigns, and priorities for the entire year. test different images, ad copy, and targeting.

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NpTech Summary: Advocacy 2.0, Sketchcastes, and NpTech in Different Languages

Beth's Blog: How Nonprofits Can Use Social Media

Ruby Sinreich's Advocacy 2.0 is coming " Bloggers go to the SF Symphony! FrogLoop has a ROI calculator for social networking sites in a campaign. DIA Blog - " E-xemplar: Ways to Make Legislative Campaigns Suck Less " Global NpTech Can anyone translate? Some New (to me) NpTech Bloggers - Welcome!

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Online Community Meetup Recap: Engaging Voters with Social Media

Tech Soup

Greg Ligon, our guest blogger for the latest Online Community Meetup, is an online communications professional with experience in building. They created a campaign video spoofing the new film “ Moneyball ,” which the Huffington Post San Francisco called “the most entertaining campaign commercial yet.

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Mobilize Those Mobile Eyes Again

Connection Cafe

Author: Guest Blogger. Mobile strategy : From defining goals, to designing for mobile, to developing and executing campaigns, to measuring results, a growing number of digital strategy consultants can be your partner in effectively using the mobile channel. This will enable you to do targeted outreach (via email, etc.)

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Marketing Your Nonprofit’s App Effectively: 16 Steps

DNL OmniMedia

This is why mobile fundraising and advocacy apps are such effective tools for nonprofits looking to directly engage supporters and expand their reach online. Conduct beta testing. The main goal of beta testing is to get real-world experience and insights into how well your app will perform with actual users after it’s launched.