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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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7 Strong Stats About The Next Generation Of Donors

TechImpact

” Here are 10 stats to help you appeal to the next generation of givers. 70% don’t like getting spammed by nonprofits. The post 7 Strong Stats About The Next Generation Of Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of Griffins. 42% have donated to a nonprofit.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

2015 Stats. Mail stats. 2016 Stats. Mail stats. 2017 Stats. Mail stats. 2018 Stats. Mail stats. 2019 Stats. Mail stats. 2020 Stats. Mail stats. Total US Giving : Total: $379.89 billion Individual: $264.58 Foundation giving was $58.46 Charitable bequests included $31.76

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

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Free (and Cheap) Mass Texting for Nonprofits

Whole Whale

have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). The FCC is also a lot more strict about SMS spam versus email, so you have to do it the right way (here are 5 ideas to get your organization started with mass texting ). Roughly 90% of cell phones in the U.S.

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What’s Dark Mode?

M+R

Gmail offers a similar dark theme to Android users, but doesn’t provide a means for tracking how many people use it. Still, based on the iPhone stats, it’s probably safe to guess it’s around 1 in 3.). How to Stay Healthy and Avoid the Spam Folder: Tips from the Deliverability Doctor. You can find her at APaschkopic@mrss.com.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

If your nonprofit is on the right track with social media, then you’ll notice an increase in the metrics from month to month over time. It will help you centralize all your efforts and reduce the amount of spam and notification e-mails sent to your work e-mail account. Show her the stats. Tell your boss that.