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Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

I came across a great white paper about the use of social media by marketers. How do I measure the effectiveness (ROI) of social media? NTEN Blog article: The Three Dimensions of Social Media ROI. You can download the whole report for free. Kudos to Michael A. The top 3 questions Social Media Marketers have: .

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ROI and the Impact of Social CRM — SocialFish

AFP Blog

ROI and the Impact of Social CRM — SocialFish : ROI and the Impact of Social CRM [NEW WHITE PAPER]. Our latest white paper is out! Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series.

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How to Support Lead Retrieval for Exhibitors at Virtual Events

AccelEvents

With a click of a button, they should be able to access product details, demo videos, and white papers. Virtual events like conferences and trade shows provide vendors and exhibitors with a greater ROI than physical or in-person events. When setting up virtual booths, be sure to make it easy for visitors to request information.

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The Information Overload Calculator

Beth's Blog: How Nonprofits Can Use Social Media

You can play with calculator and then download a free white paper, Information Overload: We Have Met the Enemy and He is Us which was written in 2007. Given recent predictions of " Too Much Information " and " Social Media Indigestion ," I suspect we'll see a lot more focus on effective use of social media and ROI.

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How to Support Lead Retrieval for Exhibitors at Virtual Events

AccelEvents

With a click of a button, they should be able to access product details, demo videos, and white papers. Virtual events like conferences and trade shows provide vendors and exhibitors with a greater ROI than physical or in-person events. When setting up virtual booths, be sure to make it easy for visitors to request information.

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How to Prepare Your Pitch for New Technology Investments

Connection Cafe

What is the ROI? Make sure you are prepared to answer the tough questions – How will this improve what we are already doing? Have you evaluated other technologies – why did this one stand out?

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How To: Put Technology to Use (October 2008)

NTEN

Determine the ROI of Social Media. NTEN's own Holly Ross suggests a simple formula: (Time & Money Saved + Money Earned) - (Time & Money In) = ROI. All you wannabe bloggers should get a kick out of " The ROI of Blogging " (And you have read Andy Carvin's " 12 Ways to Sell Social Media to Your Boss ", right?)