Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Upload more photos.

Social Media 269

Social Media Social Chapter Media 269

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Upload more photos.

Social Media 214

Social Media Social Chapter Media 214

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. What's the value of that?

Metrics 50

Metrics ROI Measure Content 50

Connection Cafe

JULY 28, 2020

Since positive health outcomes are seen from a higher ratio of social health dollars verses traditional health spending, community impact aligns with philanthropist interest in an innovative, higher ROI (Bradley et al., The Association of Fundraising Professionals identified partnerships as one of eight fundraising trends for 2020.

Philanthropy 31

Philanthropy Impact Community Atlanta 31

Nonprofits Source

FEBRUARY 25, 2017

Prove return on investment (ROI) of your marketing activities. This leaves us with one option, proving ROI. 43% of nonprofit marketers say proving the ROI of their marketing activities is a top marketing challenge. The efficiency ratio , also known as the revenue to cost ratio. Just basic knowledge of arithmetic.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Qgiv

JULY 21, 2022

Google’s recent report on digital marketing trends framed the opportunity this way: To stand out in 2022, brands should be more intentional about communicating their value and authentic purpose. Remember, it’s not always about the ROI. Email has the highest ROI of any marketing channel.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I agree, but is a ratio the best number? Counting and seeing trends in my RSS subscribers/readers was a pain because I have several feeds and only one of them is in feed burner. Not sure if there is duplication and there isn't anyway for me to see trends over time. As with other metrics watch the trend. Anyone know?

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Last year, I had a ratio of 1.4 My blog is worth $314,448.78. How much is your blog worth?

Reflection 50

Reflection Measure Technorati Metrics 50