Bloomerang
DECEMBER 13, 2022
For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. Long-term retention (5+ years) is now 10% or less. “ People give. One week after gift: .
Bloomerang
AUGUST 30, 2021
The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Check your belly: Donors are still giving up at rapid rates. The overall donor retention rate was 43.6% , a 4.1% drop from the 2019 rate of 45.4%. .
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Bloomerang
JUNE 2, 2023
Because, despite all the research showing such calls increase donor retention and the size of future gifts , most nonprofits still aren’t doing it. You want an insider, who lives and breathes the mission (as opposed to simply reading a script), and who can make a personal connection. Your prompt, personal touch will be appreciated.
sgEngage
FEBRUARY 17, 2023
It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.
Bloomerang
OCTOBER 30, 2023
Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Thanking a donor well increases donor retention multiple times. There’s nothing better than that.”
sgEngage
FEBRUARY 18, 2023
It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.
sgEngage
MAY 31, 2023
BikeMS organizers arrange kickoff events, meet-ups, cycling safety clinics, social hours, and other non-scripted events that have no agenda other than building the BikeMS culture and helping supporters make personal connections. Build unique partnerships that amplify the lifestyle. What politicians do they support?)
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