article thumbnail

Nonprofit Donor Retention 101: Always Do This

Bloomerang

For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. Long-term retention (5+ years) is now 10% or less. “ People give. One week after gift: .

Retention 111
article thumbnail

ChatGPT and Fundraising: 4 Things You Need to Know

Qgiv

Donor acquisition can be up to 5 times more costly than donor retention—so spending time creating donor retention materials is a great use of your time. Having retention material ready to go will save your organization time and money. Something many nonprofits struggle with is making time for donor thank yous.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. Beyond ChatGPT, what are some really useful tools for mission-driven organizations?

article thumbnail

Let Volunteers Shine (And Inspire Gifts) On GivingTuesday

Bloomerang

She asked staff to give 15 minutes of their time to handwrite a card and prepared them with ready-made assets, stationery, stamps, and sample scripts. In other words, they looked at retention and future gifts among both groups. To spend the day thanking instead of asking. She made it fun with decorations and a staff photo contest.

Gift 92
article thumbnail

Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End

Bloomerang

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

Donor 101
article thumbnail

6 Surefire Tips for Asking for Donations Over the Phone

Qgiv

Have a script when you ask for the donation…. When they are the ones making donation appeals, the asks are more genuine and sincere as opposed to scripted and stiff. Have a script when you ask for the donation… …But don’t read from it. Plot out your general scripts accordingly.

Phone 105
article thumbnail

[ASK AN EXPERT] If you can’t call and thank every donor, who should be priorities?

Bloomerang

Because, despite all the research showing such calls increase donor retention and the size of future gifts , most nonprofits still aren’t doing it. You want an insider, who lives and breathes the mission (as opposed to simply reading a script), and who can make a personal connection. Your prompt, personal touch will be appreciated.

Donor 95