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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., is the purchase of your product trending up or down?). Follow search engine optimization (SEO) best practices. Create training resources.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Were there any patterns or trends in their behaviors (e.g., Search engine optimization (SEO) allows you to harness the power of these keywords, boost your website’s ranking on search engines, and convert more visitors into donors.

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22 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

That said, there are some resources and tools that I continually refer to and use again and again, and others that I am still experimenting with that may (or may not) become integral to my communications routine. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. BlogPulse :: blogpulse.com.

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33 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. A search engine for blog posts, this service illuminates the most popluar blog topics by day, week and month.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent.

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What to Look for in a Nonprofit Website Builder: 4 Features

Qgiv

De’Yonté is a late-80s baby who found his passion for web design and development during MySpace’s heyday, when he helped his friends create awesome profiles. When searching for a website builder, be sure that you can easily add a donation page that fits your nonprofit’s needs. Not sure where to begin? Event Management Capabilities.

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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

Plus, you can identify trends or patterns that illustrate where you’re most successful and where there’s room for improvement. Your nonprofit CRM helps you store and manage donor information within robust donor profiles. Use your past event data and information from your supporter profiles to predict popular fundraising events.

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