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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook. Upgrade as you grow.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

As the intimidation factor ratchets up, you stop talking to your donors like human beings; instead, you end up addressing them like they’re a mass of nameless, faceless people. But remember: You’re a person talking to other people. And not just any people! People love to talk about themselves. Encouraging conversations.

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Why Segmentation Is So Important in Email Marketing

NetWits

It will also help to prevent people from marking you as Spam. Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea. Keep in mind these are people and not email addresses. Additional Tips.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

In this article, I’ll define each of these measurements, review what impacts them, and share some easy math tips that are guaranteed to make you smarter than most of the people around you who might be sticking their noses into your email performance data. Was my spam score low? The Four Key Data Points. And, it’s still true today.

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

During the Webinar, I polled the group’s general approach. Bruce Lesley said his organization takes a moderate approach with new platforms as an organization. Bruce notes, “I was one of those people who said, not too long ago, that we’d never be on Twitter.

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So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!

Beth's Blog: How Nonprofits Can Use Social Media

When you make updates to the Page, it appears in the streams of your fans or people who have joined your page. It's intended to prevent spam. That's why there is a limit 30 people to invite to your page. You can send an update to your members, it's like an email blast and encourage them get people to join.

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Ten Useful Examples of the Real-Time Web in Action

NTEN

People think that real time is just Twitter and sure enough, some of the search engines put Twitter search front and center. Ted Roden, the founder of artsy social sharing site Enjoysthin.gs , says that ever since he started pushing new shared items live to the browsers of people on his site - the time people have spent on Enjoysthin.gs

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