6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

In 2019, more than 20 billion social media impressions were made on #GivingTuesday. Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday. Every mission has its social media niche.

2018's Best Giving Tuesday Campaigns


With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. Best Social Media Campaign: Woodstock Sanctuary. Check out the whole page to see a great example of a microsite that can be used for multiple fundraising campaigns.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

The Biggest Social Media Mistakes to Avoid During Your Next Nonprofit Campaign [Part 1]


Recently, we've been taking a look at the ins and outs of nonprofit campaigns: everything from free tools you can use , how to properly do influencer outreach , and words of caution around trying to "go viral.". But we wanted to dive a little deeper into the social media aspect of nonprofit campaigns, so we called on Ritu Sharma, social media expert and CEO of Social Media for Nonprofits , for some advice on mistakes to avoid during your next nonprofit campaign.

Five 2018 Political Campaign Trends that Nonprofits Should Use Too


As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well! For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1. campaigns politics trends

Trend 122

The Biggest Social Media Mistakes to Avoid During Your Next Nonprofit Campaign [Part 2]


We called on Ritu Sharma, social media expert and CEO of Social Media for Nonprofits , for some advice on mistakes to avoid during your next nonprofit campaign. guest post nonprofit campaigns social mediaRead on for Part 2 of her post! (If If you missed Part 1, check it out here!).

[FREE WEBINAR] How Nonprofits Can Make Their Fundraising Campaigns More Social

Nonprofit Tech for Good

Social media channels can help you amplify the message of your fundraising campaigns. What’s important is to understand how to make the most of each social media platform. This webinar will look at the latest trends in social media fundraising and how to improve the success of your campaigns. Topics include: • How to use every social channel in your fundraising campaign. The latest trends in social media marketing and how they affect nonprofits. •

Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. The rise of social media has inspired in-the-moment fundraising on cause awareness and giving days. million mentions on social media).

How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

Deciding how to handle donor recognition on social media is a complex exercise. Read on to learn how Feeding America and The Global FoodBanking Network have recently stewarded their corporate donors on social media. Many of its partners have loyal audiences on social media.

An 11-Step Guide to Successful Crowdfunding Campaigns for Nonprofit Organizations

Nonprofit Tech for Good

The fundraiser’s main image is one of the first things others will see when the fundraiser is shared on social media platforms, so it’s important it conveys the right message and grabs the attention of potential donors. To promote your fundraiser even more and encourage sharing on social media platforms, try creating a fundraiser hashtag. Others can use this hashtag to easily find social media posts about your cause across platforms like Twitter, Facebook, and Instagram.

Guide 176

End-of-Year Fundraising Campaigns that Will Rock Your World


Lots of ideas are bouncing around, campaigns that have been run for years are spinning up, and new end-of-year fundraising campaigns are coming to life. That said, do you ever wonder, “how do I make my end-of-year fundraising campaigns stand out from the crowd?” Or “how do I execute a campaign to get the best results with my end-of-year push?”. How to use social media for engagement and to reach potential donors. How to measure your social media success.

3 Ways to Use Social Media in Your Next Fundraising Campaign (and free ebook!)

Amy Sample Ward

I’m honored to be included in a new ebook about marketing, fundraising, and social media. That’s why social media can be a valuable component of your online fundraising strategies. After all, it’s called “social” media for a reason! Social media, the place where you get to hang out with your party guests, is the social space where you not only connect with those you know, but you get to make introductions and meet new people.

eBook 217

How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. As a result, social media strategies are often used to supplement in-person events.

January #4Change Chat Topic: Campaigning

Amy Sample Ward

The January #4Change Twitter Chat will focus on the use of Twitter and other social media tools in campaigning. Campaigning can mean many different things and we want to keep the definition of the topic fairly open for this chat, in order to keep insights, resources and conversation in the Q/A format as open to valuable input as possible. Here are some ways that campaigning can be framed for the purpose of this chat: moving canvassing door to door to online networks.

Email Campaign Tips To Inspire Millennials


Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? Start by managing your email campaigns with through a mail service, and don’t forget to integrate the campaign service with your CRM ! The post Email Campaign Tips To Inspire Millennials appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Fundraising Mobile CRM email email campaigns millennials newletters

email 189

10 Proven Tips to Supercharge Your Online Fundraising Campaigns  


Harness the power of setting campaign goals. . Setting goals for a fundraising campaign is an important step to ensure you are staying on track and seeing year-over-year growth. Download Now: The Plan Your Campaign Field Guide. . On Landing Pages, edit “About the Campaign.”

A Totally Baldacious Campaign

Amy Sample Ward

Totally Baldacious is the latest campaign from The Leukemia & Lymphoma Society and it’s turning heads! Well, it’s turning them bald… “The Totally Baldacious campaign is a great way to show your love and solidarity with cancer patients while you help raise awareness and funds for cures. The Totally Baldacious campaign, though, does an excellent job making the calls to action clear, consistent, and do-able.

3 Year-Round Campaigns to Elevate Your Nonprofit Fundraising Strategy


Nonprofits host their annual time-based campaigns throughout the year, but they often miss out on three specific, year-round initiatives that can live on without an end date and continue to generate income. Maintain brand consistency on your parent campaign . Recurring Giving Campaign.

Campaigning #4Change Recap

Amy Sample Ward

Starting off 2010, the monthly #4change Twitter chat focused on the topic of campaigning with social media. Question 1: How do we define campaigning in the context of social media? annanten : @rootwork list building is just a strategy to engage more folks in your campaign. ChristinasWorld : I think campaigning has to do w/achieving a particular end – not building a fb fan page, but using that page to achieve x, y or z.

How to Win (Online) Friends and Influence People (on Social Media)


twitter engagement campaigns social media(Much like a rocket launch, getting off the ground online requires preparation.).

Audio Social Media Platforms for Nonprofits

Media Cause

In the social media world, platforms are always changing. For nonprofits, using social media to your advantage is important as it gives you a creative way to accomplish your organization’s mission and purpose. Get ready for a shift toward audio format across social media platforms!

Audio 52

Pathfinders for Autism Launches Bus Tour And Major Fundraising Campaign for Statewide Expansion


Through the Dip Challenge campaign, we hope to raise the funds needed to expand these programs to all regions of Maryland and make an even greater impact.”. Wrapped in colorful campaign graphics, the tour bus is the centerpiece of the Dip Challenge Tour. PHOENIX, Md.,

7 Steps To Get More Participants For Your Peer-to-Peer Fundraising Campaign


These days, peer-to-peer fundraising campaigns and events take many forms: virtual runs/walks/rides , tribute/memorial campaigns, virtual drives. Here are seven steps to help you recruit more participants for your next peer-to-peer campaign or event : 1.

6 Entertaining Nonprofit Online Campaigns


6 Entertaining Nonprofit Online Campaigns. Non-profit campaigns don’t need to be upsetting! Here are 6 non-profit campaigns that took a more lighthearted approach. Campaigns Don’t Have To Be Sad! 6 Entertaining Nonprofit Online Campaigns.

The 8 Greatest Nonprofit Social Media Campaigns


Find out how these 8 nonprofits cracked the code with engaging campaigns that turned thousands of followers into donors. . How can social media campaigns be engaging, inspiring – and effective? Social media is the future of nonprofit outreach. These outstanding examples are social media campaigns that have expertly used the platform to further their cause. These campaigns present the importance of creating a recognisable brand for your campaign.

The Best Nonprofit Media Campaigns of 2018 (So Far)

NonProfit Hub

As the end of 2018 approaches, we’ve gathered a collection of the best nonprofit media campaigns from the first 10 months of the year. Whether these organizations are raising money, spreading awareness or trying to create a movement, they’ve all put a unique spin on traditional mass media marketing. And so they’re on a mission to teach women how to have a successful campaign and ultimately create a more diverse representative body.

Poll 58

How to Create a Peer-to-Peer Fundraising Campaign on Facebook

Nonprofit Tech for Good

Give your nonprofit four to six weeks to promote your Facebook “Day of Giving” campaign. In the Facebook Event , list the ways that your Facebook Followers can give to you on this day and how they can create a Facebook Fundraiser for your campaign. Promote your Facebook Event on your website, in your email campaigns, and on social media. Social Media Facebook Fundraising

Optimizing an Email Campaign for Fundraising Effectiveness

Byte Technology

Social media efforts, specialized events, crowdfunding … it’s never been easier to stay in touch with dedicated volunteers and financial donors. And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an effective and well-planned email campaign. Here, Haydon gives five ways to truly optimize your email campaign and ensure your organization reaches that $40-$1 ROI—and perhaps even surpasses it.

82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). An average donation to a crowdfunding campaign is $66 USD ( DonorPerfect ). Over 50% of people who receive an email about a crowdfunding campaign donate ( DonorPerfect ). On average, a donor can raise $568 USD through an individual crowdfunding page while the average donation to a crowdfunding campaign is $66 USD. Social Media Stats.

Stats 213

Social Media with M+R: How to Measure the Metrics that Matter


Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. campaigns social media data

Millennials and Direct Mail Campaigns: A Crash Course


For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. can work together to create more effective campaigns than either can alone. . GivingMail’s guide to digital campaigns.

5 Types of Online Campaigns Ideal for the New.NGO Domains

Nonprofit Tech for Good

While most.ORG domains were taken years ago, the new.NGO domain is still relatively available and they make excellent microsites and redirects for online fundraising, cause awareness, and advocacy campaigns – and not just because you’re likely to still be able to register your first or second choice, but also because the new.NGO domain requires proof of legal status to register and use for web and email communications. 1) Fundraising Campaigns. 2) Cause Awareness Campaigns.

How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level.

How To Build Community Using Social Media


Social media remains a powerful force for nonprofits to communicate with their stakeholders and supporters. According to the Global NGO Technology Report, 94% of NGOs worldwide agree that social media is effective for creating online brand awareness. Social Media

Bringing Community Organizing into Online Campaigns – Dashboard

Amy Sample Ward

Here’s the dashboard from The Extraordinaries of our 2010 Nonprofit Technology Conference session today: Bringing Community Organizing Into Online Campaigns – [International Ballroom C] (#co2oc). What: What is the basis of community organizing and why is it important to online campaigns? Traditional community organizing informs a successful online campaign and lays the groundwork for a sustainable, effective movement for social change.

Annual Calendar of Social Good and Cause Campaigns

Nonprofit Tech for Good

Launching online communications and fundraising campaigns around annual social good and cause campaign events is good strategy. Many nonprofits however, are not made aware of such campaigns until the day of (via social media) which is too late. You need at least a month to prepare your campaign materials and craft your messaging in order to build a sense of anticipation among your fans and followers. Online Fundraising Social Media

Join the Crowd(funding): Strategies for Successful Non-Profit Campaigns

Byte Technology

Indeed, if done correctly, such a campaign can see full funding for a particular effort or event. However, if approached in a haphazard manner or not given enough attention to detail from the onset, thousands of crowdfunding campaigns have also failed miserably, leaving black marks on organizations and putting undue pressure on more traditional sources and means of raising capital for your cause. Don’t ignore the offline elements of an online campaign.

Fund 146

Five Ways to Promote Your Text-to-Give Campaigns on Social Media

Nonprofit Tech for Good

Nonprofits that have the resources or connections to tap into media, celebrity or large e-mail lists have done well, but many others are simply breaking even (or not). One reason may be that the online promotions of text-to-give campaigns have been mostly limited to text-only KEYWORD and SHORTCODE pitches, such as “Text TIGER to 20222 to donate $10!&# Mobile Fundraising Mobile Marketing Mobile Technology Social Media Text-to-Give

The complete guide to social media listening for nonprofits


Take advantage of social media monitoring tools to advance your nonprofit’s cause. To mobilize the public and inspire change, nonprofits need the right tools, and this goes for social media marketing more than anything. Influencers and media outreach.

LOUDER, a collaborative campaigning platform

Amy Sample Ward

And that’s the leading tag for a new campaigning platform called Louder. You can create your own campaigns with unique URLs, add all kinds of media, and then start campaigning for change! LOUDER will be the new online home for campaigners. The free and accessible site draws together a range of social media tools for people who want to change the world. lets you work on a campaign without everything being “live&#.

7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email. This is where companies turn to people with large social media followings and niche credibility to advertise their product, paying as much as $1 million per post from Kylie Jenner. These are your social media ambassadors. . Social media aims to connect people with people.

GUIDE: Growing and Sustaining your Volunteer Program


By working your network and projecting your values, you can get people excited about your campaign and grow the volunteer base that you need. Social media is a great tool to widen your reach. Post the stories of your current volunteers on social media. Consider profiling them on your social media pages, hosting an appreciation event, or writing regular thank you notes. nonprofit campaigns

The 5 Reasons Nonprofit Crowdfunding Campaigns Fail


Crowdfunding can be defined as requesting small donations or early entry into new projects via social media, email, or the internet in general. Here are the 5 most common reasons crowdfunding campaigns fail to help your nonprofit find success in the crowd. Poor planning is the obvious first reason why many crowdfunding campaigns fail. And it’s why a campaign of any variety fails, for that matter. Create a list of campaign goals and objectives.

It?s Never too Early to Start Your Annual Campaign

NonProfit Hub

While working for various nonprofits throughout the past twenty years, I always had such high aspirations for having our End Of Year (Annual Campaign) strategized by May, planned by August and ready to deliver by October. . Put together a campaign strategy. Decide on a campaign theme.