Mail ROI Social Media Social Network 
Nonprofit Tech for Good
FEBRUARY 8, 2012
At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.
Nonprofit Tech for Good
JULY 28, 2010
Social networking communities are migrant communities. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow. Social networking communities are migrant communities. The community was red hot.
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Nonprofit Tech for Good
FEBRUARY 14, 2011
Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis. However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements.
Nonprofit Tech for Good
DECEMBER 12, 2011
The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).
Nonprofit Tech for Good
DECEMBER 13, 2010
What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites.
Nonprofit Tech for Good
NOVEMBER 28, 2011
In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web.
Nonprofit Tech for Good
NOVEMBER 29, 2010
What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Please summarize your ROI.
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