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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. Key Changes to Google and Yahoo’s Email Guidelines Google and Yahoo’s new policy updates center on three main elements: email authentication, easy unsubscribe, and spam complaints.

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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Email Authentication (DKIM): For nonprofit organizations sending more than 5,000 Gmail messages per day, Google requires the implementation of DomainKeys Identified Mail (DKIM) authentication.

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Communication Breakdown: The Dangers of Getting Blacklisted

Byte Technology

And yet, according to website monitoring service StatusCake, it happens to thousands of companies every day as a result of being “blacklisted” by mail servers, browsers and complex filtering systems and corporate firewalls. What is blacklisting, and how do so many companies find themselves in this predicament?

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All You Need To Know About Authentication Protocols

Connection Cafe

How can you guarantee that the emails you send to your subscribers land in their inboxes and not in the spam folder? These email authentication protocols are meant to improve SMTP (Simple Mail Transfer Protocol), the primary protocol used to send an email because SMTP does not include any authentication mechanisms.

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10 Best Practices for Email Security

Tech Soup

Deploying a central email security solution and following 10 best practices will help keep your email system protected. Stop Spam & Phishing Emails. Spam is not only a nuisance; it can also pose security risks. In addition to using backup tapes, check if your email security solution also provides mail backup functionality.

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Why Segmentation Is So Important in Email Marketing

NetWits

Your database system should allow you to build a profile for your top segments. Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. It will also help to prevent people from marking you as Spam. E-mail Schedules & Strategies.

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