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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers.

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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. We asked Candid staff who participated in video production to share what they learned; here are our top five lessons. Having a library of pre-made videos is helpful for the days when planned content falls through.

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professionals

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Benetech’s Framework for Developing New Social Enterprises

Beneblog: Technology Meets Society

I’m honored to join my fellow contributors in sharing practical lessons we’ve learned throughout our journeys towards actualizing positive social change. To explain our approach, let’s look at Bookshare , our accessible online library for people with print disabilities. I look forward to continuing the conversation the book has opened.

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Introducing Community Participation Bootcamp at the MAH

Museum 2.0

Get a crash course in social capital theory and ways of measuring community participation. Get inspired, laugh out loud, and share honest lessons from the messy, joyful world of community participation. Our first registrants for Bootcamp are from a library and a religious institution. And it's not just for museum people.

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Donate Your Brain! Microvolunteering at TechSoup

Tech Soup

Should our primary goal and, therefore, measurement of success, be new volunteers joining our forum, current volunteers participating more, or online volunteers that complete microvolunteering assignments becoming longer-term contributors? And might it be worth it for your nonprofit, library or other mission-based organization?

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Games for Change 2007: Funders Perspective Panel

Beth's Blog: How Nonprofits Can Use Social Media

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. There was some push back from someone in the audience "How can we measure virtual worlds when we really haven't yet figured out what works and what doesn't. What do libraries look like in the future?

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#bbcon Just Took Over Austin, TX| Day 1 Recap

Connection Cafe

Here are a some of lessons from day 1, thanks to some of #bbcon ‘s biggest fans: Embrace the Change. Mr. Kristof told the story of a young man growing up in Alabama in the 1950’s who, embarrassed to read in public for fear of his image, had to steal books from the library and read in secret. Mobile phones.

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