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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers.

Lesson 59
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Donate Your Brain! Microvolunteering at TechSoup

Tech Soup

Staff is still exploring ways to evaluate our microvolunteering initiative. Should our primary goal and, therefore, measurement of success, be new volunteers joining our forum, current volunteers participating more, or online volunteers that complete microvolunteering assignments becoming longer-term contributors? Not even hundreds.

Brain 65
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Games for Change 2007: Funders Perspective Panel

Beth's Blog: How Nonprofits Can Use Social Media

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. If you use web site metrics to evaluate the success of your blog, they don't work for a lot of reasons. What do libraries look like in the future? How do you measure the change? That the old metrics aren't working.

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31 Free And Affordable Software Options For Nonprofits On A Budget

Kindful

How you can use it: With Golden, you can run background checks, collect signups, and measure the influence of your volunteers automatically. We recommend using their 30-day free trial to further evaluate your return on investment on the tool. With Golden, you can start mobilizing your network toward accomplishing your goals in no time.

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[VIDEO] Demystifying the Grants Lifecycle: Grant Seeking Lessons and Pro-tips from the Field

Bloomerang

How will you measure quality and outcomes? It sort of depends on your budget and your needs and if you’ve got access maybe through a library or some sort of collaborative organization, a membership to Foundation Directory Online. . Then that’s my third tip, which is to evaluate the shortlist of potentially aligned funders.

Grant 76
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10 Tips to Help Your Nonprofit Thrive This Giving Season

Neon CRM

Thank Your Donors and Demonstrate Impact Measuring and Analyzing Results Cultivating Donor Relationships 1. Building a custom library of original photos and videos that you can use throughout your campaign (and beyond) is a great idea. Specific, Measurable, Attainable, Relevant, Timely) will really help you assess your performance.

Giving 52