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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers.

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Benetech’s Framework for Developing New Social Enterprises

Beneblog: Technology Meets Society

I’m honored to join my fellow contributors in sharing practical lessons we’ve learned throughout our journeys towards actualizing positive social change. To explain our approach, let’s look at Bookshare , our accessible online library for people with print disabilities. I look forward to continuing the conversation the book has opened.

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Introducing Community Participation Bootcamp at the MAH

Museum 2.0

Map your community’s assets and needs and how they align with your goals. Get a crash course in social capital theory and ways of measuring community participation. Get inspired, laugh out loud, and share honest lessons from the messy, joyful world of community participation. And it's not just for museum people.

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Donate Your Brain! Microvolunteering at TechSoup

Tech Soup

We mapped out the process we would use to promote Donate Your Brain opportunities. Should our primary goal and, therefore, measurement of success, be new volunteers joining our forum, current volunteers participating more, or online volunteers that complete microvolunteering assignments becoming longer-term contributors?

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[VIDEO] Demystifying the Grants Lifecycle: Grant Seeking Lessons and Pro-tips from the Field

Bloomerang

How will you measure quality and outcomes? It sort of depends on your budget and your needs and if you’ve got access maybe through a library or some sort of collaborative organization, a membership to Foundation Directory Online. . Do you need to map out some other steps in the process? How frequently does it happen?

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10 Tips to Help Your Nonprofit Thrive This Giving Season

Neon CRM

Thank Your Donors and Demonstrate Impact Measuring and Analyzing Results Cultivating Donor Relationships 1. You can use the answers to these questions to map out this year’s giving season campaign. Building a custom library of original photos and videos that you can use throughout your campaign (and beyond) is a great idea.

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