How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit
Nonprofit Tech for Good
MAY 13, 2022
How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). And, when it comes to parameters, keep these best practices in mind: Use only lowercase words. How many donations each marketing initiative is getting you. What are UTM s?
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