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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. If you’re a homeless shelter and have spent all year talking to donors about how you want to serve more homeless and thus need more money to add beds to your facility, talk about that at the year-end as well.

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What is donor communication?

Roundtree

It takes place through direct mail, social media, email, events, and a host of other ways. . If your organization only talks but never takes time to listen to donors, they will likely feel valued only for their money. Donors have more to provide than money. Honesty is endearing in an age of perpetual hype. . Consistency.

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11 Creative Charity Fundraising Event Ideas

CauseVox

Charity events don’t just raise money for your charity, they also help to engage your supporters and bring publicity to your cause. Charity events don't just raise money for charity, they also help to engage supporters and bring publicity to your cause. It both raised money and fulfilled their mission.

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The 5 Rules for Supercharged Year-End Giving

Connection Cafe

If your church operates a homeless shelter and has spent all year talking to your community about how you want to serve more homeless and thus need more money to add beds to your facility, talk about that at the year-end as well. Avoid the gimmicks and the hype. Send out letters, follow up with e-mail, be active on social media.

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Apps for Going Green

Tech Soup

From helping you make informed purchases to saving you money on your electricity bill, these apps make it fun and easy to go green. Android, iPhone, Windows Phone), annoying junk mail doesn't stand a chance. In honor of Earth Month , we've rounded up our favorite eco-friendly apps. Conserving Energy. Green Outlet.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials. 2) From my e-mail newsletter. There is some ROI, but there is also a lot hype about Facebook.

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Marketing Tools for Your Nonprofit and When They’re Effective

NonProfit Hub

Whether it’s direct mail or advertising, each marketing tool has a unique purpose and a place in your integrated marketing plan. Direct Mail. When you’re looking to create a more personal touch with your communications, consider direct mail over email. Also, make sure you have a specific call-to-action on the direct mail piece.