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Making Automation Work for You

Forum One

Hint: If you use a CRM, you’re likely already paying for automation tools! Hint: The platforms know their algorithms better than you! CRMs can also use automation to pull data into meaningful analytics. You can discover new ways to optimize automation power without a new budget. Marketing automation.

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Google Ad Grants 101: What You Need to Know

Neon CRM

If you’re unfamiliar with the term, Google Ads is the platform that displays ads on Google’s search results pages and other websites. If you’re in the United States, you need to be: A registered 501(c)(3) nonprofit organization in an eligible country (Hint: If you’re in the U.S. How Can I Track My Ads’ Effectiveness?

Grant 52
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Why It’s Hard to be a Volunteer (And Even Harder for You to Find Them)

NonProfit Hub

They hinted at a couple problems, so we put together some solutions to common issues nonprofits face with volunteer management. Whereas in past years people interested in volunteering with your organization would simply call and talk to someone, now everything must be available on your website. Problem 1: Lack of Information.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Event registration. How long a visitor stays on your website. Hint: Create a goal based on the destination page.

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Net2 Think Tank Round-Up: User Generated Content

Amy Sample Ward

When a user surfs to a website and registers for an event, donates money, becomes a member or writes a blog, this information has become digitized. Hint: You’ll always be the first to hear about Net2 Think Tank topics by subscribing to Net2 News , the enewsletter with updates, jobs, and more!).

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Why It’s Hard to be a Volunteer (And Even Harder for You to Find Them)

NonProfit Hub

They hinted at a couple problems, so we put together some solutions to common issues nonprofits face with volunteer management. Whereas in past years people interested in volunteering with your organization would simply call and talk to someone, now everything must be available on your website. Problem 1: Lack of Information.

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Online Communications that Don't Suck

NTEN

Each month, I look at dozens of nonprofit websites and hundreds of nonprofit emails. The foundational elements of effective online communications are your website and email communications. Are you proud of your website and able to keep fresh, interesting content flowing that matches your stakeholders interests? I know I would.