Pamela Grow
JUNE 28, 2023
Steer clear of info@ABC.org. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. Subject Line: Your subject line determines if your email gets opened or not.
Care2
AUGUST 22, 2013
How do think your target audiences will prefer to get info for this initiative? Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.
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Get Fully Funded
MARCH 14, 2022
You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Put your contact info in the footer and on the Contact Us page. Test every page of your website and make sure it displays correctly on a phone. Colors: Colors are so important. They affect how you feel.
NonProfit Hub
MARCH 6, 2014
Look for a platform that is easy to install and use, accepts recurring donations and provides space for donor info. Many failed donation sites used too many banners, confusing headlines and muddled color schemes, all of which make it difficult for potential givers to even find the donation button. How to Give Donors What They Want.
Byte Technology
FEBRUARY 21, 2017
One great way is to initiate A/B split testing. For many dedicated website designers, the be-all-end-all program for testing a site is Google Analytics (formerly known as Google Website Optimizer), a tool that (many people don’t know) also contains an A/B split testing capability.
NTEN
JULY 28, 2010
Refer to the scientists : There have been many website eye movement tests that analyze what attracts a viewer’s eye and where the most valuable real estate on a page is. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more.
Care2
JANUARY 14, 2009
Gather demographic info if you don’t already have it. Headlines should be short. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. Many e-newsletters are too long and not well organized.
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