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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

You might look at these reports if you’re attempting to get an understanding of the larger macro-economic factors influencing your own operations. Figure out what you deem important for your organization’s goals and focus on research relating to that. How to use it : Define what you want to get out of the report itself.

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Fundraising beyond GivingTuesday: 5 tips to maximize year end giving 

Candid

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. Have a year-end fundraising goal and plan to set yourself up for success. It’s that time of year again. Looking for more donor retention strategies?

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Measure the Impact, Not the Influence

Beth's Blog: How Nonprofits Can Use Social Media

Someone asked Tara a question about measuring Whuffie or influence. If we concentrate on our influence, we forget the end goal. She pointed to this video from Chris Brogan about overnight success - and how important it is to focus on the results of the work, not the hype or number of Twitter followers.

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Your Nonprofit’s Guide To Promoting Events Via Social Media

TechImpact

Your nonprofit’s next event, big or small, will likely be announced and hyped up using social media. With over 1 billion users on Twitter and Facebook, you need to target a demographic to influence to start your campaign. Image courtesy of Jeff Hurt Blog. During the even.

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Internet Fame and the True Impact of Influence

Care2

You may be aware that there is a big debate going on in the social media blogosphere about "influence". We're all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services. So what is influence, really? But hold on.

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Generosity Unleashed: The Power of Nonprofit Giving Days

CauseVox

Here are six key steps to think through in order to execute on Giving Day: Pick A Date Set Clear Goals Plan The Campaign Spread The Word Leverage Technology Follow Up 1. Set Clear Goals It is important to define your fundraising target, donor engagement goals and impact-oriented objectives. Drive awareness around an issue?

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#GivingTuesday Lights Up Generosity (and Time Square)!

Beth's Blog: How Nonprofits Can Use Social Media

Using statistics only from highest-level influencers, #GivingTuesday had a reach to over 425 million individuals on Twitter, and over 300 million on Facebook. I made my goal and had fun! That’s an average of 11,208 tweets per hour, 186 times per minute. My experience as a fundraising champion for NTEN was positive. Fundraising'

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