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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

What does that mean for you as a nonprofit fundraiser/donor communications professional? And that can be tough, particularly when it comes to your organization’s e-newsletter. Many organizations adopt an everything-but-the-kitchen-sink approach to their e-newsletter. But this example, from YES! But this example, from YES!

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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professionals

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Upload work projects, such as presentations, videos, or special fundraising campaigns. For example: 1.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click. Conversion amounts to gaining some sort of response from an audience - responding to an advocacy call-to-action, offering a donation, signing up for your newsletter, completing a quiz or survey, etc.

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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Don’t lead with a photo from your latest fundraiser. The video should not be about your organization’s history or recent fundraising event.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment. You are not going to be a very good storyteller if you don’t read stories. premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.),

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. For the subject line, write the headline you want to see.

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