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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

Ideas 111
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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. The rise of social media and mobile technology has changed the way people process information.

Design 257
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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. And be sure to include a mailing address. Colors: Colors are so important.

Profit 124
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Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

No matter where we fall in the political spectrum, it’s important for us as fundraisers to keep an eye on the issues and the news so that we’re ready to act when the issues we are passionate about become national news. Influencers Were Mobilized. We then tweeted at them and got their e-mail addresses. xkjVGeMWuR.

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5 Fundraising Resolutions for 2016

Connection Cafe

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. In 2016, fundraisers will need to focus on tying the impact of gifts to the cause itself in order to retain and gain supporters. Exceed Donor Expectations. Focus on Impact.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.