Remove Fundraising Remove Generation Remove Headline Remove Storytelling
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How To: Write Fundraising Auction Item Descriptions

Greater Giving

How to make sure you have the right fundraising auction item descriptions to entice your guests to bid on them. Auctions are a popular event for nonprofits to put on their fundraising calendars , whether hosted as a standalone affair or part of a larger function, such as a charity gala. But how do you write a great description?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Though increasingly rare to find an auto-generated, unclaimed page, they do exist. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Upload work projects, such as presentations, videos, or special fundraising campaigns. For example: 1.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click. Amy notes that response rates will be different for different asks, so when analyzing your results, be sure to compare comparable asks - fundraising vs fundrasings, advocacy vs advocacy, and so on.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

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The 15 Best Nonprofit Videos to Help You Connect With Supporters

Qgiv

Despite the fact 57% of people who watch a nonprofit video go on to make a donation, video still seems skill- and cost-prohibitive for strapped fundraising professionals. There are tons of fun and random holidays nonprofits can take advantage of to create unique and interesting fundraising appeals. The big reveal. Keep it personal.

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