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Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 14, 2018
Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. Over 80% of Facebookâs users are checking out the app on mobile.
Nonprofit Tech for Good
JUNE 8, 2011
For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Posting more than one status update a day on Facebook. I am a big believer that less is more on Facebook. Not following on a 1:1 ratio on Twitter. Enough said.
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Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 10, 2012
One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 22, 2014
Content curation is not about spewing out links on Twitter or Facebook as you find them. If you are finding yourself looking through a lot of unrelated or useless stuff or the content you are sharing is not resonating with your audience, news discovery tools can help. Take Crowdtangle as an example.
NonProfit Hub
MAY 3, 2019
This doesnât necessarily mean the person actually took the time to read it, but an impression confirms that it did, in fact, show up on their feed. Engagement is any interaction with your content, like Twitter favorites, Facebook shares and clicks. Engagement rate is the ratio of total impressions versus total engagements.
Nonprofits Source
JUNE 22, 2017
Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. You can create a Facebook ad that reaches 10,000 people for under $100 or send emails for less than a penny per person.
Amy Sample Ward
APRIL 27, 2009
Analytics tools. how to integrate tools without reinventing the wheel. use monitoring tools. How do you use a RSS feed like a rockstar? Listening tools: Netvibes. Feed digest. new that was the metric/goal to track and 6 months later there was only 18% negative ratio. The right metrics.
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