What Are Key Event Metrics and Why Do They Matter?
Greater Giving
DECEMBER 19, 2022
Key Event Metric examples to help you track your own ROI. In this example: ( $500,000 – $144,000 / $144,000 ) x 100 =247%. In our example, the event had a 347% ROI, or a return of 3.47 Cost-to-Revenue Ratio. In the case of our previous example: ($144,000 / $500,000 ) x 100 = 28.8%. spent, you made $100.
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