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Building Blocks of Effective Creative: Relevance

M+R

Over the next few weeks, we’ll be discussing the core elements of effective creative and how to incorporate them into your direct response creative. It’s how we communicate compassion and outrage and hope, how we turn abstract and complex issues into concrete and immediate action. What cultural touchstones are likely to speak to them?

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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

With the introduction of culture to a digital environment, we saw interpersonal dynamics in a new light.orgCommunity , our professional development and networking organization, was thrilled to host two in-person events that brought people together to explore those themes and discuss significant issues that emerged from our post-pandemic experience.

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professionals

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Does My Nonprofit Need a New Website?

Allegiance Group

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Add landing pages. Landing pages are an excellent opportunity to employ A/B testing to optimize conversions.

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Says Giller, “Environmentalists will lecture you much about how the polar bears on the Arctic ice cap are so hopeless that you’ll want to jump off the iceberg yourself or ignore the issue. The idea is that biking to work is not only is good for the environment but can also help local economies. Source: grist.

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Why Privacy Matters (or Should) to Nonprofits

NTEN

Many nonprofit leaders aren't prepared to deal with this issue and that could mean dire consequences should the proper safeguards not be in place and a breach or theft occur. The BlueCross' original breach occurred in October 2009, but five months, $7 million and 110,000 work hours later, they are still dealing with the issue.

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Don’t Just Celebrate – Advocate. Getting back down to the Roots of Earth Day: Tips for CSR Professionals

sgEngage

COVID curtailed quite a bit of emissions due to lack of commuting and travel, but the pandemic’s impact certainly hasn’t been all positive for the environment. Frustrated with the lack of concern around environmental issues, junior senator Gaylord Nelson of Wisconsin came up with the idea for Earth Day. The Roots of Earth Day.

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How To Build Community Using Social Media

CauseVox

According to the Global NGO Technology Report, 94% of NGOs worldwide agree that social media is effective for creating online brand awareness. Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative).