eBook Mail Rate Report 
Bloomerang
DECEMBER 13, 2021
The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. Did you know the average nonprofit email open rate for nonprofits is 25%? Send it to everyone on your mailing list who hasn’t responded yet.
Qgiv
JUNE 23, 2021
Direct mail appeals are most successful with Baby Boomers. Luckily our Generational Giving Report goes over this information at length! According to our Navigating the Unknown report, Facebook was the number one channel that motivated donors to make gifts. You want your conversion rate to be as high as possible.
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Neon CRM
JUNE 8, 2023
and a high unsubscribe rate can be a red flag to your email service provider and ultimately impact your ability to send emails at all. This results in better email open rates , email deliverability, and clickthrough rates, and lower spam complaint and unsubscribe rates. Small lists raised more money per contact, too.
Connection Cafe
APRIL 3, 2014
We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? My first task was understanding how to appropriately enter data in our fundraising database so that I could create easy and efficient reports.
Bloomerang
DECEMBER 13, 2022
Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. I’ve narrowed my giving down to organizations that issue informative and concise reports about what they are achieving with donors’ contributions. Learn more in my free Donor Thank You Calls eBook + Script.
Nonprofits Source
APRIL 19, 2017
Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%. conversion rate) to donate $10.00 Result: 45% increased conversion rate. Custom Facebook Audiences. That’s it.
Qgiv
APRIL 26, 2022
Many donors will prefer to give right on your website via their digital wallet as opposed to mailing in a physical check. According to our Generational Giving Report , Generations Y and Z are motivated by a sense of social responsibility. A big factor is that mobile messages have an open rate of around 98%. Text fundraising.
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