Nonprofit Tech for Good
FEBRUARY 8, 2012
Define metrics of measurement and create a social media ROI spreadsheet. Create a Flickr account. Upgrade to Flickr Pro. Set up Flickr Profile. Download Facebook app. Download Twitter app. Download Foursquare, Gowalla, Yelp, Google Latitude, Loopt, and other location-based community apps.
Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.
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Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 13, 2014
Flickr Photo by Yung Tsai. Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. Or, if you’d like to watch the entire presentation or download the presentation slides. Here are our crib notes.
Nonprofit Tech for Good
JANUARY 8, 2012
To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. The vast majority of nonprofits do not have Facebook, Twitter, YouTube, and Flickr icons on their website, blog, and/or in their e-newsletter. Download the Google+ App. Nonprofit Organizations on Google+.
Nonprofit Tech for Good
FEBRUARY 26, 2012
To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. The vast majority of nonprofits do not have Facebook, Twitter, YouTube, and Flickr icons on their website, blog, and/or in their e-newsletter. Download the Google+ App. Nonprofit Organizations on Google+.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 1, 2010
Flickr Photo by Metro Transportation Library and Archive. Here’s my spreadsheet aerobics daily and monthly routine. I grab the monthly daily data from the insights tool (old version) and download into a spreadsheet. Out of the 25 or metrics I could look at, I only collect the following metrics: Total Interactions.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 11, 2008
Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Impressive to read that some videos were downloaded 100,000 times! Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? using social media tools.
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