article thumbnail

Level Up Your Marketing with Analytics

Association Analytics

There are many marketing technology tools that can help you measure success. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Do you know what your most effective marketing channel is?

Analytics 169
article thumbnail

Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

I came across a great white paper about the use of social media by marketers. Here's some demographic breakdown: 49% sole proprieter/independent consultant; 29% work for a business; 21% owner of small business. Tags: nonprofit technology NPTech NTEN online marketing SEM social media. Kudos to Michael A.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Fail-Safe Guide to Pitching Technology to Your Nonprofit Stakeholders

Connection Cafe

In fact, almost 30% expect their interactive technology investments to grow by 11% or more this year. Let this white paper help. The paper is broken out into 5 sections that outline the research and prep needed for making the pitch. Demographics & Donor Trends. Must Haves and Must Dos. It’s about And, Not Or.

article thumbnail

Psssst! Your Website Is Trying to Tell You Something

Tech Soup

The Cardinal Path white paper, The State of Digital Data in the Top 50 Nonprofit Organizations in the U.S. The white paper's intent is to provide a quantified snapshot of the $316 billion philanthropic and nonprofit sector's maturity in web analytics. examines how 50 of the highest revenue U.S.

article thumbnail

How to Prepare Your Pitch for New Technology Investments

Connection Cafe

How we get and share information, and our fundamental behaviors as human beings, are all being disrupted by the influence that technology and the internet are having on our lives and the world around us. Below are the four key areas to focus on while preparing your pitch for technology investment: Know the trends. Do the Research.

article thumbnail

3 Ways Causes Can Use Data Like For-Profits

Achieve

Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. Enable Demographics and Interest Reporting to better know your online visitors. From age and gender to general interests, Demographics and Interest Reporting is your go-to report for details on your online visitors. Rai Masuda.

Causes 52
article thumbnail

Crypto Donors Don’t Wear Tinfoil Hats: The 14 differences between Crypto & Traditional Donors

Whole Whale

We try to identify general demographics and insights about how this might relate to a growing crypto philanthropy donor base. While the perception of crypto may have been tainted by the historical connection to the Silk Road illicit market where anonymity was king, the truth of this technology is very different.

Donor 52