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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Explore advertising opportunities such as: Your email newsletter. You likely send a weekly or monthly newsletter to update supporters on your current projects, fundraising progress, and any upcoming events. Wealth indicators.

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How Social Good Organizations Can Boost Voter Engagement in the U.S.

Connection Cafe

The election is getting close and a whopping 40 million Americans have already voted early in person or by a mail. First, it’s always okay to share information about the election process: how to register or apply for a mail ballot, when polling places are open, which races will appear on the ballot.

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Why Segmentation Is So Important in Email Marketing

NetWits

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Your donor engagement strategy may outline different recognition tiers by gift amount ($50 donations receive a shout-out in your newsletter, and $250 donations receive a plaque, for example). Sharing conversation starters, polls, or even quizzes on social media can inspire lots of engagement. Asking about donor motivations.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Avoid changing messaging just for novelty’s sake.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. Here are some useful tips to increase your e-newsletters performance rates.

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Getting the Most out of Facebook for Your Nonprofit Organization

ASU Lodestar Center

Facebook is a leader in social media, with approximately 500 million users across various demographics. Some options include videos, podcasts, interviews, polls, insightful status updates, and more. It's an especially valuable tool for nonprofits, since it's free and offers a large, accessible audience. Click here to learn more.