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Purchase Power: Translating Buying Behaviors into Potential Donor Dollars

Byte Technology

Communication managers for non-profit organizations often find themselves struggling with one inherent problem of fundraising: determining what avenues and channels best attract the different elements of a varied demographic base. For ages 55 and older, direct mail—in the form of ad flyers, brochures, pamphlets etc.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Keep that in mind! Should your nonprofit create a LinkedIn Group?

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Social Media Marketing: What, when and where should I post?

Twenti - Digital Marketing For Nonprofits

No matter what else ends up in your digital strategy , social media should be an integral part of it: although it may not reap as many obvious benefits as SEO improvements, social media is a vital ingredient in building up brand reputation and opening up a new world of lead generation. General recommendations : high-resolution (and branded!)

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How to Train and Develop Millennials

Gyrus

Since millennial buyer behavior is so vastly different than what traditional advertising channels can influence, understanding the demographic completely, is vital. Without going too far into a tangent, this generation is simply very different from what organizations are used to. However, it is important we do not harp on those.

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Social Media Marketing: What, when and where should I post?

Twenti - Digital Marketing For Nonprofits

No matter what else ends up in your digital strategy , social media should be an integral part of it: although it may not reap as many obvious benefits as SEO improvements, social media is a vital ingredient in building up brand reputation and opening up a new world of lead generation. General recommendations : high-resolution (and branded!)

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The Event Marketer’s Mega Guide to Driving Leads and Accelerating Growth

AccelEvents

This new reality and shifting landscape have created significant opportunities to use virtual and hybrid events — and the technology that powers them — to elevate brand awareness, increase demand generation, enhance user acquisition, and ultimately accelerate growth for your company or your clients.

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Guest Post: Infusing “Social” into Social Justice Organizations

Beth's Blog: How Nonprofits Can Use Social Media

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. While emotive storytelling is crux to engaging the hearts and minds of social media consumers, advocates are ethically bound to preserve the privacy of vulnerable clients.

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