Care2

AUGUST 16, 2007

Challenge: Recruit walkers to commit at least $95 to participate in a 3-day event to raise money to fight breast cancer. In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI!

Social Media 28

Social Media Advocacy ROI Online 28

Care2

FEBRUARY 20, 2009

of Chattanooga , Im always looking for new ways to raise money. decided to raise $300 to fund scholarships for three low-income girls to attend our upcoming spring break science camp. that night, we had raised just over $700, more than double our goal. Have you used Twitter to raise small donations for your nonprofit?

Case Study 35

Case Study Local Studies Social Media 35

Care2

MAY 16, 2007

Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. GREEN MEANS GO FOR ADVERTISERS like Dawn, Ford and P&G, as environmentally conscious social media site Care2.com com has expanded its community offerings. To create a new comment, use the form below. All rights reserved.

Press 28

Press Social Media Advocacy Case Study 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

DECEMBER 8, 2008

With the economy in historic turmoil and a recession on the horizon, theres never been greater need for nonprofits to raise money effectively and efficiently. Check It Out Here: [link] It’ll knock your list’s socks off and keep them watching theirinbox for your next email… December 8, 2008 | Tony Camero Copyright © 2008, Care2.com

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

AUGUST 8, 2008

Comments Off | by Share Article in Email Marketing , Online Advocacy , Online Fundraising Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. But it’s not always easy. All rights reserved.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

JANUARY 19, 2009

Learn how the UN Foundation raised millions of dollars through their Nothing But Nets campaign, and the variety of campaigns they run on poverty, global warming, human rights, and international peace. id=gk63ogf2 January 23, 2009 | Allyson Kapin Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media email Advocacy Practice 28

Care2

MAY 19, 2008

Thats not bad, but I thought it could be better, so I turned it into a game by adjusting my driving habits in an attempt to raise the average mpg. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. When I drove it off the lot, the average fuel efficiency was calculated in the display at 44.6

Green 28

Green Social Media Advocacy Case Study 28

Care2

MAY 14, 2009

The number of online gifts increased by 43% over 2007, while the total dollars raised online increased by 26%. Gifts of under $250 accounted for 97% of all gifts, but only 59% of total dollars raised by participating organizations in 2008. May 14, 2009 | Eric Copyright © 2008, Care2.com All rights reserved.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

JUNE 13, 2009

Marlow’s study sheds even more light on the Washington Post article that said Facebook Causes are not raising much money for nonprofits. Less than 50 of the 179,000 groups on Causes have raised $10,000, and just two – The Nature Conservancy and Students for a Free Tibet -- have raised more then $100,000.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

OCTOBER 18, 2007

The campaign attracted 96,000 participants, and Starbucks did eventually change their policy, thereby benefiting poor farmers in Ethiopia. The campaign raised $40K and leveraged a corporate partnership. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Convio 28

Convio Award Social Media Advocacy 28

Care2

NOVEMBER 15, 2007

O November 15, 2007 | Beth Kanter PS - if you havent seen it -- some facebook demographics [link] November 15, 2007 | Beth Kanter Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

O November 15, 2007 | Beth Kanter PS - if you havent seen it -- some facebook demographics [link] November 15, 2007 | Beth Kanter Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28

Care2

JUNE 17, 2009

Environmental Protection Agency has now raised concerns about five different mining permit applications, because of the risk that these projects would threaten water quality, and has asked the Army Corps of Engineers to place holds on the projects. See [link] June 17, 2009 | Eli Beckerman Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Campaign Online 28

Care2

NOVEMBER 20, 2008

58,000 people voted (12% of total file) and Defenders acquired 9000 new donors, raising $50k using "soft" asks within two emails. They promoted the campaign through social media sites and raised $300k online within two months. November 20, 2008 | Jordan Viator Copyright © 2008, Care2.com All rights reserved.

Convio 28

Convio Social Media Award Advocacy 28

Care2

FEBRUARY 7, 2009

60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 So if your organization can’t recruit millions of new supporters and raise lots of money, then why is Web 2.0 so important?

Social Media 31

Social Media Web Advocacy Media 31

Care2

APRIL 16, 2008

Some base the value strictly on the donations raised compared to the cost of acquiring an online supporter. However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. All Care2 terms of service and privacy policies apply.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 7, 2009

Resolution One: "I resolve to empower our supporters to tell our story, reach new people and raise funds." February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. " tactics finds the guide useful in the new year. All rights reserved.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

MARCH 25, 2008

Some base the value strictly on the donations raised compared to the cost of acquiring an online supporter. However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. All Care2 terms of service and privacy policies apply.

Advocacy 44

Advocacy Social Media email Online 44

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. These calculations say it is, but strategic interests that arent meausured in dollars raised pull in a different direction.

Social Network 74

Social Network ROI Social Media Network 74

Care2

MARCH 13, 2009

Making Whuffie: Raising Social Capital in Online Communities When: Sunday, March 15th from 11:30 am - 12:30 pm: Room C Description: This talk gets to the heart of how people interact and exchange information in online communities: through social capital, or as Cory Doctorow calls it, Whuffie. Panelist: Tara Hunt, Intuit 7. Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

FEBRUARY 6, 2008

If your event is going to involve funding, it might be important to consider using additional sources to help you raise money. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Was it more of a spontaneous individual effort, or something that involved coordination across continents?

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

NOVEMBER 15, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? If it does, how much money has been raised and which widget are they using?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? If it does, how much money has been raised and which widget are they using?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

APRIL 22, 2009

I said, "I dont know if this will be valuable, but it cant hurt," and any tactic that could help raise our profile was received well. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

SEPTEMBER 25, 2007

Talk about the passion Sea Change Strategies produced a “Procrastinator’s Guide to Year-End Fundraising: Critical Action Steps for Raising More Money” last year and its chock full of tips. She advises making a plan now, assigning roles and responsibilities, integrating messages across modes – online, direct mail, etc.

Social Media 28

Social Media Online Advocacy Fundraising 28

Care2

SEPTEMBER 20, 2007

Talk about the passion Sea Change Strategies produced a “Procrastinator’s Guide to Year-End Fundraising: Critical Action Steps for Raising More Money” last year and its chock full of tips. She advises making a plan now, assigning roles and responsibilities, integrating messages across modes – online, direct mail, etc.

Social Media 28

Social Media Online Fundraising Advocacy 28

Care2

SEPTEMBER 6, 2007

Recruitment: You can connect with sympathetic residents in Second Life to help raise your organizations online presence and build support for your campaigns Mobilization: Use the efforts of both the prior strategies to generate action in support of your organizational goals. E-mail or call for details. Copyright © 2008, Care2.com

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

DECEMBER 4, 2007

Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 60) Search « Care2.com 60) Search « Care2.com Post a Comment | by Share Article in Guest Blogs , Online Advocacy , Online Organizing Reader Comments There are no comments for this journal entry. All rights reserved.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. These calculations say it is, but strategic interests that arent meausured in dollars raised pull in a different direction.

Social Network 74

Social Network ROI Social Media Network 74

See3

MARCH 12, 2008

Look at how much junk mail you get.” It’s easy to imagine that the academic research may eventually serve as the building blocks for a unified theory of how to raise money. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us which often works with charities.

Charity 40

Charity People Giving New York 40

Care2

MAY 15, 2009

Prioritize your ROI around the biggest impact, whether thats raising funds, engaging people, or something else. They were active and dedicated to making it work and raised 90,000+ friends. Raising awareness and providing local communities a venue for sharing their story. What is your real output?

Social Media 34

Social Media Tools Online Advocacy 34

Care2

FEBRUARY 3, 2008

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. These calculations say it is, but strategic interests that arent meausured in dollars raised pull in a different direction.

ROI 53

ROI Social Network Social Media Advocacy 53

See3

SEPTEMBER 19, 2007

So please, don’t miss this special opportunity to contribute today – your donation will go twice as far and will help AJWS raise up to $350,000 for our critical work around the world! So in this vein, what other ideas for fund raising would you recommend? The more retail donors get the general mailings and emails.

Game 40

Game Pledge Donation Case Study 40

Care2

OCTOBER 18, 2007

These nonprofit clients collectively have raised more than $1 billion over the years, using tools provided by Convio and GetActive, he said. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Post a Comment | by Share Article Reader Comments There are no comments for this journal entry.

Convio 28

Convio Austin Social Media Advocacy 28

Care2

JULY 10, 2008

No matter which vendor you select, its important to understand "its just a tool and wont raise money on its own." I can speak from first-hand experience that we at Artez provide access to the identical set of code/tools/platform to all of our clients; some nonprofits raise millions online, and some raise $50,000.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

MAY 7, 2007

We do have a charity badge, which weve promoted on our blog and MySpace, but weve run into compatibility problems, so weve only raised a small amount. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Advocacy, however, has been more successful. To create a new comment, use the form below.

Myspace 28

Myspace Social Media Advocacy Badge 28