NTEN

JUNE 29, 2011

In general, the consensus seems to be that Facebook is not the place to pin all your fundraising hopes. If you're on Convio, sourcing Facebook recruits is easy. After all, we know that offline donors who are on our email list have a higher average gift. Everyone who comes into our file is sourced. (If

ROI 94

ROI Facebook Advocacy Social Media 94

Care2

DECEMBER 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Click here to watch the replay. com , Inc.

Social Media 28

Social Media Online Advocacy Case Study 28

NTEN

MARCH 26, 2009

Tad Druart, Convio. While online fundraising continues to be a growth engine for many nonprofit organizations, the data -- real and anecdotal -- shows that engaging constituents through an integrated, multi-channel approach provides the greatest return over the life of most supporters.

Integration 50

Integration Marketing Mail Channel 50

Connection Cafe

SEPTEMBER 8, 2011

This organization has reached out to me via direct mail and email in the time since then, but always through an acquisition or renewal campaign. As your trusty product manager for the Convio Luminate Online Fundraising solution , I’m here to let you know that if you are a Convio Luminate Online user – good news!

Support 30

Support Convio Gift Pledge 30

Connection Cafe

JANUARY 8, 2010

According to community discussions and feedback, more than ever organizations see their online initiatives and integration with their traditional channels as a mission-critical function for reasons including: Prospects and donors say email from the organization has the same level of influence as direct mail on a person’s decision to give.

Jordan 30

Jordan Offline Channel Exercise 30

Zen and the Art of Nonprofit Technology

JANUARY 14, 2009

The CRM is Salesforce, the CMS and Web Publish System is Drupal and then we have to determine the Donation Managment System (Convio, Blacbkaud) or do we create custom donation forms and use a 3rd party? As mentioned below, the most solidly supported functions are those related to mail.&# Integrating online and offline communications.

Integration 100

Integration API Drupal Open Source 100

Care2

NOVEMBER 11, 2009

Number of mailings (enter the number of appeals sent per year). Source: Convio; The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study January 2007. Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations.

email 56

email Benchmark Measure Advocacy 56

Connection Cafe

MARCH 2, 2011

Kent Gilliam is the Convio Community Manager. Be sure to follow him and keep in touch with other Community members, download free kits and sign up for free trainings and webinars here (for Convio clients only). Author: Kent Gilliam. Sounds pretty simple, right?

Integration 40

Integration Convio Measure Retention 40

Connection Cafe

MAY 6, 2011

Guest blog alert : The following post was contributed by Donna Wilkins of Charity Dynamics , a Convio Solution Provider. However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Results were typically assessed by how much money came in through direct mail and how much came in online.

Offline 30

Offline Integration Online Mail 30

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

Convio , along with CAREUSA , recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing. annually; this is 46 percent more value to a nonprofit than direct mail only donors. [See On average, dual channel donors give $123.29 See chart above].

Channel 104

Channel Giving Donor Offline 104

Care2

JUNE 1, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) So I do know whereof I write.

Mail 47

Mail Social Media Online Advocacy 47

Connection Cafe

MARCH 19, 2009

Multi-channel fundraising. Some have a long history of successful direct mail programs, but little to speak of in the way of Internet fundraising. Or maybe there’s an Internet fundraising program — but it’s entirely separate from and unique to the direct mail program. It did for us.

Channel 26

Channel Fundraising Mail Gift 26

Connection Cafe

DECEMBER 27, 2011

We have a myriad of interaction channels to choose from when engaging with company x, y or z – online, direct mail, email, text, Twitter, Facebook, etc. In the nonprofit sector, direct mail has been the “tried and true” approach to fundraising for the past umpteen years. Call it multi-channel. Glad you asked.

Database 29

Database Channel Mail Interaction 29