Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2009

is senior consultant for Common Knowledge and covers the sustainable food community. is an online engagement strategist for World Resources Institutes and in her spare time writes a blog about using metrics for nonprofit web advocacy. Susan Tenby is the community manager at TechSoup responsible for their Second Life efforts.

Technology 75

Technology Companies Netsquared Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Big listening is taking all the conversations that are going on online and trying to find pockets; in our case, ocean issues like MPAs (marine protected areas), overfishing, sustainable seafood, whales, bluefin tuna, ocean acidification, sharks, and shark finning, “ explains Matt Fitzgerald, Upwell’s Curator & Social Metrics Manager.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Other metrics we look at include: What are our sign-ups for our newsletter? 6 Katrin 09.19.07

Stats 100

Stats Web Statistics NTEN 100

CauseVox

JUNE 1, 2021

We typically see organizations that do peer-to-peer fundraising not only help create a sense of community, but they also raise about 2x as much in comparison to other digital fundraising initiatives. Have them keep track of their miles using this Activity Metric or Strava. Crowdfunding.

Virtual 98

Virtual Ideas Fundraising Classes 98

Nonprofits Source

JANUARY 23, 2023

You’ll drive users here across your campaigns, so you’ll want to ensure your nonprofit comes across as trustworthy and knowledgeable. Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3.

Grant 52

Grant Google Guide Nonprofit 52

Bloomerang

NOVEMBER 13, 2021

Was there anything helpful about that comparison between service engagement and impact? We need to know what metrics we need to be tracking. Impressions, opinions, increases in knowledge, change in behavior that might not be, you know, something that we can capture objectively. Sample metrics. Does that make sense?

Report 80

Report Measure Impact Process 80