Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Big listening is taking all the conversations that are going on online and trying to find pockets; in our case, ocean issues like MPAs (marine protected areas), overfishing, sustainable seafood, whales, bluefin tuna, ocean acidification, sharks, and shark finning, “ explains Matt Fitzgerald, Upwell’s Curator & Social Metrics Manager.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

I don’t think we want homeless shelters, food pantries, mental health organizations, etc., to care a whole lot about how many hits they got in comparison to similar (or different) organizations. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much.

Stats 100

Stats Web Statistics NTEN 100

Bloomerang

NOVEMBER 13, 2021

Was there anything helpful about that comparison between service engagement and impact? We need to know what metrics we need to be tracking. Impressions, opinions, increases in knowledge, change in behavior that might not be, you know, something that we can capture objectively. Sample metrics. Does that make sense?

Report 82

Report Measure Process Impact 82