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Nonprofit Donor Retention 101: Always Do This

Bloomerang

The tone of every communication was positive and respectful. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. People give.

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Fundraising Best Practices: How To Host A Successful Peer-To-Peer Event

Bloomerang

Make sure your fundraisers are all on the same page by regularly communicating with them. If you and your supporters prefer a more direct communication method, you can send text messages. It all comes down to your donor retention strategies. Be careful with this method, as being too aggressive can lower your retention rates.

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How Many Year-End Giving Emails Should I Send?

Neon CRM

And what’s most important to communicate to donors as the year comes to a close? Report The Nonprofit Email Report: Data-Backed Insights for GivingTuesday and Year-End Learn More Thinking Through Your Year-End Communication Strategy Before you get started with year-end giving email sends, it’s important to think through your strategy.

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Could a Recurring Giving Program Solve All Your Problems?

Qgiv

Laura Kruisenga, COO with Kennari Consulting , works with clients to build their annual fundraising programs with a particular focus on events, communications, and staffing. Donor retention continues to be a challenge for many organizations, so simply growing the number of recurring donors can dramatically impact donor attrition.

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Nonprofit Fundraising Strategy: Guide, Best Practices, & More

Qgiv

The six pieces you need in your fundraising strategy How to create your fundraising strategy The six pieces you need in your fundraising strategy While no two nonprofits are alike, they all share common goals, like donor connection and retention , memorable fundraising events, and supportive partnerships.

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A Simple Nonprofit Donation Form Example (and Why It Works)

Neon CRM

Ebook Website Optimization Action Plan Learn More 4. This impact statement and your featured image can quickly communicate to them what it is you do and why they may want to donate to your cause. But, even on multi-page donation forms that feel shorter, asking a ton of extra questions will harm your conversion rates.

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%. If the ten-year trend continues, we’ll eventually end up with donor retention rates under 20%.