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SXSW 2013: Measurement and Making Sense of Your Data

Beth's Blog: How Nonprofits Can Use Social Media

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. They did it for one campaign and when they saw the results, they were really excited.

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Pop the champagne: This year Candid’s grants data set turns 21!

Candid

Much like a developing human, our data collections have gotten bigger over time (see chart below), undergone developmental changes, and experienced the associated growing pains. 2002-2012 – Childhood During the first 10 years, Candid staff primarily focused on collecting grants of $10,000 or more awarded by a sample of the largest U.S.

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How do grantmaker CEO salaries compare with other staff? 

Candid

While not a representative sample of institutional funders, it’s one of best avenues for detailed exploration and benchmarking of salaries. Next, we divided the CEO salary by the median salary of all other reported full-time staff to calculate individual CEO-to-worker ratios for each organization, and then we compiled the results.

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Bridging the Data Disconnect Between Nonprofits and Their Funders

Beth's Blog: How Nonprofits Can Use Social Media

The survey fundings are based on a sample nonprofit CEOs whose organizations are receiving funding from foundations giving at least $5 million annually in grants called the “Nonprofit Voice,” with 170 respondents answering the questions on this survey.

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ROI: What are the best "I" words for nonprofits to think about Social Media and ROI?

Beth's Blog: How Nonprofits Can Use Social Media

Return on Investment (ROI) was created in the 1920s as a financial measure developed by DuPont and used by Alfred Sloan to make General Motors manageable. What it also illustrates is that, originally, ROI was a measure of return on the total investment in the entire business. Isn't best to focus on evaluating results?

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Reflections and Follow Up Questions from Techsoup/NTEN Share Your Story: Social Media ROI Webinar

Beth's Blog: How Nonprofits Can Use Social Media

Here's the list: Amy Sample Ward, Building Blocks of Social Media. I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results.

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Replacing Mobile Advertising with Real-Time Data

Amy Sample Ward

That’s the question I asked this morning on Qriously, a new application that measures public sentiment, in real time. First, overall: And when you click on “What does this chart mean?&# And the results? Qriously could be used to test different messages and groups to measure where responses are strongest.

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